Internet Marketing Strategies
There are a number of Internet Marketing Strategies and techniques when it comes to marketing your business. The one trend over the years is marketing on the internet. Not only is this cheaper, more effective but works 24/7.
With anything new, the first element is to become familiar with some of the terms.
Whether you are marketing your business from the high street, operating from home or on the move, here is a bullet proof long term small business marketing strategy you can follow.
Use the methods below to drive traffic to your website. It’s your website that is your virtual online store whether it is to provide a service or to sell a product.
Internet Marketing Strategies And A 5 Point Plan
1. Pay-per-click (PPC)
Pay-per-click is the most successful method to get fast results, but you are paying for this service. It works by placing an ad on the search engines i.e. Google, Yahoo, Bing etc containing your business “keywords”. The searchers will pick up your ad based on your keyword term – what prospects are typing in.
You pay every time someone clicks on your ad hence the term Pay-Per-Click. The more competitive the keyword the more you pay.
These ads appear at the top and down the right hand side of the search engines.
The ad should ideally take the searcher to a landing page, web site or blog that contains your offer. Remember this is a paid strategy so you will be looking for a return on your investment.
2. Article Marketing
Article marketing, or blog posts, is like writing a short story. Make it useful and compelling and people will read it. These are generally to provide information, hints and tips or even news. At the end of the article you need to provide a link directing the reader where you would like then to go next.
Your article needs to contain at least 500 words which is about an A4 page of text and submit this to a whole host of article directories being careful with those that look for duplicate content. This is easy and great for beginners.
To make this work will require writing a serious amount of articles to get the level of exposure. Writing one or two will not do it.
The advantage of article writing is that it is free and your content will remain out on the net for some time, unlike paid advertising which stops once you stop paying.
3. Social Media
Social media has taken over by storm. Most people will be familiar with social media for social reasons, but these places can also be used to market your business.
Using the social media route is a good place to be when starting out marketing on the internet. Even large companies are doing this. There are many social media sites one can go to.
It is probably worth starting out with the most popular social media sites like Twitter and Facebook. Try and ensure when you set up your account to use the same account name as these can not be rectified afterwards. This helps with branding.
Be careful with this method of advertising. Remember these are social platforms and the last thing people want to see is a load of ads appearing all the time. Social media is about getting people engaged with you, pulling people to you. Once these people are following you can you start to push out your offers.
4. Content production
Content production is about other methods to provide ads out on the internet through low cost or free marketing. These ads appear beneath the paid ads within the search engines.
Another great medium to use is video marketing. Produce a great video and post this on say YouTube. Again make sure you have the right keywords/tags so the searches can find your master piece.
Combining articles with videos will help make this work. Again, though, this will require a lot of attention and massive action.
5. Relationship list building
When out there marketing, you need to create a list of people’s names and email addresses. These can be captured by people responding to your material though comments. Another way is to offer some free material on your site which is obtained by the prospect entering their details.
The list of names can then be used to respond back to the people as a way to provide more information. Using a method of autoresponders is a quick way of doing this although make these sound personal.
Autorepsonders help with personal branding, but also helps you build that connection with people. There is an art to this.
Taking Internet Marketing Strategies To A Whole New Level
So there you have it, a range of internet marketing strategies and network marketing tips. The free methods will generate results, but will take longer and require more effort than the paid methods.
It is a good idea to have a number of marketing strategies going so as not to put all your eggs into one basket. However, be mindful it is a good idea to master a couple of methods at a time as opposed to spreading too wide and becoming overwhelmed.
Remember, value and great content is key when advertising. Prevent spamming as this get will you into trouble.
There is now a massive shift to buy online. People are now comfortable spending money on the internet to purchase goods and services. If you are not taking advantage of the internet then you are seriously losing out. Whether you are looking to effectively advertise your business on the internet or looking to become an online business entrepreneur, don’t waste time and money learning the hard way. You seriously need to tap into a proven system as well as mentorship.