Every small business owner needs a marketing plan to come up with effective ways to advertise their goods or services and create their brand. It’s just a part of doing business – a necessity that can’t be overlooked. And today, that usually means an aggressive online marketing campaign. Most consumers use social media and Google searches in order to find companies with which they want to do business. You have to go where your target market hangs out, so to speak, in order to reach them.
But how many busy entrepreneurs actually have time to properly do the job of marketing their business? It’s often better to simply leave those tasks to a professional. Here’s why an online marketing consultant can achieve much better results marketing your business than you can.
Online Marketing Consultants Do a Better Job
Having a marketing plan in place is only one part of the equation. The other part is making that marketing plan work for your business. Not only must the tasks necessary to reach each goal be effective, they need to produce tangible results. In fact, online marketing consultants are more efficient and can produce better results than simply using an in-house person for internet marketing.
These are the five key areas where busy entrepreneurs simply can’t compete.
Online marketing consultants have prior marketing experience. They know how to do the job of marketing and advertising businesses.
Part of that involves staying up-to-date on the latest trends. Is Google currently using Panda, Penguin or Phantom page ranking algorithms? Do you know how to find out – and do you need to care? Unless your business directly involves optimizing websites or internet marketing, chances are you simply don’t have the time and resources to stay on top of all the trends and changes in the world of search engines.
When you need a specific piece of information, who do you turn to? If your car is making a loud, unexpected noise, you probably take it to a mechanic. If your website marketing efforts aren’t producing the expected results, an online marketing consultant – who often knows key industry insiders – is your go-to resource. The truth is, it’s all in who you know. For trusty, reliable references, an online marketing consultant is the right person to know.
Whether yours is a sole proprietorship or a company with a handful of employees, chances are there simply isn’t enough manpower to properly market your business online. Unlike an employee who has to worry about day-to-day tasks, an online marketing consultant is dedicated to doing one thing and one thing only – marketing your business.
4. Skill Set
Wondering how to put together a PPC campaign or how to gather leads through your website? A consultant already knows how – and can offer the right advice to achieve the desired results. Sure, you could probably learn a few things by doing the research and receiving the training, but do you really have the time to dedicate to this? Is it really something you would enjoy doing anyway? If you hate it, delegate it.
And, finally, it all comes down to time. It’s already been mentioned a lot. You know an entrepreneur’s work is never done. How can you fit internet marketing into the long list of tasks you already have outlined? Often it’s cheaper in the long run to hire someone with the necessary skills and know-how to more efficiently market your business than trying to do it yourself. After all, time is money!
Do you need to hire an online marketing consultant? Maybe, maybe not. But you’ll never know the types of fantastic results you could be missing out on unless you try outsourcing internet marketing.