There are many thousands of articles on the internet, and more appear daily. Out of all these articles, however, only a small percentage do the author any good. Article marketing, if done correctly, can be a very effective way to get traffic to your website and market your products or services. Let’s look at some of the reasons why article marketing can be so beneficial to internet marketers.
One of the more obvious perks of article marketing is that you gain an ability to easily pre-sell your products. Naturally, informative articles can warm up your potential customers about the product and provide them with enough information to assist them in making their purchasing decision. Essentially, the article is not meant to be a sales pitch, but rather educating potential buyers of the items or the problem it will be able to solve. This can definitely make your sales figures higher because when your prospect has made up their mind to buy something, it’ll be easier for you to conduct a sale. Several article marketers don’t put this technique to use and hope to be flooded with traffic, when the truth is they can use their articles for pre-selling the product and lead interested individuals to their website. An argument for the extreme importance of pre-selling is that lately people have become very aware of the items they spend their money on and how much they’re willing to spend. In order to give them a nice buying experience and to aid them in making an informed decision, informative articles can be like the missing pieces to a puzzle. Finally, you should consistently try to tone down your pre-selling so that you don’t turn your article into an advertisement.
Article marketing gives you quality website traffic in several different ways. There are both general and more focused article directories where you can submit your articles, and these will provide you with targeted visitors right away. Some internet users visit these directories and a certain number of them will find your articles there. The next type of traffic you get is from the search engines, when they rank your articles.
The trick to getting ranked is to put your main keywords into both title and body of all your articles. Article marketers who figure out how to rank for high search volume keywords can get thousands of visitors from the search engines. This is a relatively easy way to rank for your keywords, because most article directories have high page rank and are given preferential treatment by the search engines. Many webmasters are constantly seeking content, and some of these will find your articles and re-publish them on their sites, giving you another source of traffic. That’s why you you end up getting traffic from places you aren’t even aware of.
The more articles you publish, the more content you are collecting for yourself, and you may be able to use this again later for another purpose. You may be able to come up with creative uses for this content. Once you have a number of articles on one topic, for example, you could turn them into a single ebook, report or course, which you could market or give away as a marketing tool.
This way you don’t have to do any additional research to put together a useful eBook or course that you can use to build your list or as a free gift for your subscribers. You may also want to include republishing rights with your free report, to encourage others to circulate it. This is how you can have your report spread virally, which will increase your traffic over time.
In conclusion, the plusses that we shared about article marketing in the above article are just a small peek into the potential it can offer you and your business. It’s totally your choice in how you want to delve into this method for your own advantage.