If affiliate marketing is your path, or possible path, then you will no doubt be interested in tips and pointers based on hard earned experience. Such tips and pointers can really smooth your progress, and guide you along a proven pathway avoiding the pitfalls others have landed in, and make your success a much more likely outcome.
If affiliate marketing is your path, or possible path, then you will no doubt be interested in tips and pointers based on hard earned experience. Such tips and pointers can really smooth your progress, and guide you along a proven pathway avoiding the pitfalls others have landed in, and make your success a much more likely outcome. There are no doubt many tips and pointers in affiliate product marketing, but I can identify five major aspects that are proven and establish a solid foundation.
1. Get Your Market Niche Right.
The best approach to selecting your market and products is to start with the end in mind. The end in mind I recommend is for you to end up marketing a range of similar or related products, but not be so high up as to put you into the big boy’s zone. For example, think about tennis rackets. If you drill down any deeper you would limit yourself to a specific brand or style of tennis racket. That is too low, as you need to be able to sell many brands of rackets and closely related products.If you were to go higher, say sporting goods, you can see that you are into the big boy’s big budget zone, and will have a much harder job getting found on the net.
Getting this market niche rightsized is key to success, and underpins much of what that follows. Get it wrong, and you will limit your success significantly.
2. Develop Your Own List Using Free Gifts
Marketing products as an affiliate can be good, but the key to remember is that you need to develop your own list of interested people, including buyers. If you do affiliate marketing the usual way, and send prospects to the product owner’s site, you do not get them onto your list. Given all the work you do getting them to the site, especially if they do not buy, losing them is not an option if you want success in this game.
The answer is you need to direct all visitors to your entry “squeeze page”, and offer a valuable free gift(s) to every visitor in return for them filling in their name and email address in an opt-in box. That way, once they click opt in, you collect their email address and send them a link to their gift, while routing them to the product owner’s site. 3. Build a Good Relationship With Your List Members
Having your own list then gives you the means to show you know your stuff, develop a relationship over time, and allow the member to see you as an expert and listen to your advice regarding products. Continuing to give good content in your emails will build loyalty and trust.
4. Sell to Your Own List
Once you have their address, and you are sending them good regular information emails so they want to stay on your email list, you can increasingly intersperse these emails with promotional emails on quality affiliate products that you feel are appropriate. This can go on forever essentially, until they die (opt out) or buy. But don’t abuse this relationship, or you will lose them.
5. Stick with Your Niche Until You Build Experience and a Solid Foundation
One of the biggest traps on the internet is the overload of competing ideas, products, directions, purposes, and motivations. If you are open to searching, you will almost certainly get to a point of serious confusion and perhaps despair. This is not uncommon. In fact I believe it is in epidemic proportions on a global scale.
If you listen to the siren song of smart internet marketers, with there new gee whiz shiny thing product, you will likely be tempted away by their quick success “carrots”, and never stay the distance with the learning curve that you have to get through.
Sooner or later you will have to make a decision and focus your attention on one business model and approach, and pay your dues of learning and walking before you run. Once you stick with one path, and get good at your first niche and business model (eg affiliate marketing is one business model), then you will be making money and you will be able to build on that foundation into other market niches.
So, in summary, stick with the above approach to affiliate marketing, and don’t chase the next big thing until you have gotten the basics right and you are making good money. Only then consider changes. By then you may not want to change, but if you do, it will be from a basis of strength and clarity.