Avoiding common mistakes in affiliate marketing isn’t difficult. We just need to know what those common mistakes are, so that as beginners, we don’t make the dumb ones and miss out on getting a good start because of our ignorance. We don’t know what we don’t know. If you’re here reading this now, you want to know, so you get right to the meat of being an affiliate marketer, which is to provide people out there with a product or service and collect a commission. Read below for some common affiliate marketing basics, which will help you avoid the mistakes.
As we learn affiliate marketing, we get better at our craft. But since we are selling another person’s stuff to begin with, it’s important to remember to pick a good affiliate. This is affiliate marketing basics number 1. For those of us beginning in this new business, it’s important to remember not to take on more than we can handle. Choosing a product to market is paramount to being successful. Pick an affiliate with an established reputation; one with a track record of success and payouts to it’s affiliates. The last thing you want as a brand new operator is to be left with nothing when you’ve marketed and grown a product base for someone else, who doesn’t pay or informs you of “the fine print”.
When you pick an affiliate, pick something you would use. Research it, learn about it and come to love it. You are promoting this product to the world. It lends credibility to your cause and statements when you’ve tried it, used it, bought it, played with it or whatever else. Don’t get caught in the “do what I say, not what I do” crowd, like the politicians. If it’s good enough for your customers, it’s good enough for you.
As we learn affiliate marketing, we’ll come across another basic that often sucks us in and leads to a common mistake: joining too many affiliate programs. They are easy to join, with no fees or other upfront costs, so many of us think the more products we promote, the more money I’ll make. That’s true. However, if you can’t promote or sell one product the right way in your new business, how do you expect to promote or sell 10 products the right way? You can’t. The right way to do this, to keep in line with the affiliate marketing basics, is to start with 1 product and get really good at promoting it. Once you can do that, you start expanding your reach and affiliate base to grow your business. Don’t put the cart before the horse.
The third and final item in affiliate marketing basics I already slightly touched on above: don’t promote a product or service that you haven’t personally used. Nobody appreciates, or listens to, a hypocrite. If you’re selling something that you won’t even use, people won’t buy from you. And don’t think that because this business isn’t face to face selling that you can hoodwink your customers. Word of mouth travels fast; doubly so on the world wide web of instantaneous communication. Affiliate marketing basics call for you to be honest and deal with your customers professionally and objectively. Don’t be the used car salesman, or the politician saying one thing while doing another. Make your word as good as it should be. Don’t patronize your customers, and they will come back to you.
That being said, have fun. The three affiliate marketing basics above will help you shorten the learning curve and start making progress. When we learn affiliate marketing, it’s just like anything else new we try out; we’re going to stumble, we will fall, we will make stupid mistakes and we will screw up. But we learn from all of that and take what we’ve learned to better our products and grow our business.