So, What Exactly Affiliate Marketing Is?
Affiliate marketing involves referring other people to purchase the product of a specific company. Whenever any person purchases your referral, the company will give you a commission. Now, this seems to be a simple process or technique of earning money conveniently.
Let’s just take an example. Suppose you promote a smartphone brand such as Samsung, you can easily provide a link to the product through your social media handles. When any of your followers click on that referral, and if any of them buys the smartphone, you will be paid a commission by Samsung for every sale.
How Affiliate Marketing Works?
Note that affiliate marketing is a part of digital marketing. When you do affiliate marketing, you play the role of a marketer.
When it comes to affiliate marketing, you act as an online salesperson who
sells the products of a certain company. Of course, you are not going to be an employee of that company. The person who owns the product is called a trader or merchant; on the other hand, the person who promotes it is called the affiliate marketer.
You might be wondering how you can connect with the trader; then, you need to understand that affiliate networks help you achieve that.
Also, whenever anyone purchases the product via your referral, it is a win-win situation for you(the marketer), the merchant and the affiliate network.
The reason why affiliate marketing in India is trending nowadays is that many people or businesses have profited a lot from this whole ecosystem. It is worth mentioning here that even an ordinary person can become a millionaire with the help of affiliate marketing.
Let’s discuss further in detail about four major players involved in this ecosystem of affiliate marketing. This is highly important if you want to be a successful affiliate marketer.
1. Owner of the product-Merchant or Trader
As said earlier, the owner of the product is called a merchant. When we talk about e-commerce giants such as Amazon, Flipkart, etc, these also come in the category of merchants.
Brands like Samsung,Apple,Intex,Dell,etc are also merchants.
2. The Affiliate
Next comes the affiliate marketers who can also be called as the publisher. The affiliate is the one who receives a commission for every sale via his or her referral. It would help if you understood that you don’t require any significant investment to get a website created. That is why we said earlier that if you are looking for a passive income, nothing can be easier and cheaper than affiliate marketing.
Through videos, blogs, and social media posts, you can easily promote the product.
One of the most critical pieces of advice for you is that you should promote products that are in accordance with the kinds of blogs you post, the videos you post, etc. If you post educational content on your blogs, it would be inappropriate to promote fashion stuff.
3. Affiliate Network
the publisher or the affiliate can connect with the merchant or trader with the help of an affiliate network.
An affiliate network can be better understood as the link between the affiliate and the merchant.
It’s crucial to understand that the affiliate network provides payment processing tools to the publisher.
On the other hand, the affiliate network provides ad tracking tools to the merchants.
If you are curious to know how affiliate networks will help you in earning money, then you need to understand that there is something called CPC.
Besides, CPC(Cost Per Click), there are other ways like CPI(Cost Per Install) and CPS(Cost Per Sale).
4. Customers or Consumers
The last player of the whole ecosystem is the customers. Whether the above three players will be profited only if the consumers buy products, anyone can be a customer. It is the responsibility of the affiliate to influence the customers to buy a particular product. As said earlier, for this content marketing can be used by the affiliate, even YouTube videos can be used to influence the customers. The tracking mechanism works as soon as the customer follows the affiliate link to make a purchase.
Where To Begin?
If you want to start affiliate marketing, go through these simple steps.
1. Signing up for an Affiliate Program
First and foremost, to become an affiliate marketer, signing up for an affiliate marketer program is required.
Some of the options which work best for beginners are Amazon Associates, Flipkart Affiliate, BIGROCK Affiliate, etc.
The reason such types of big affiliate programs are recommended is that they already have a wide customer base.
2. Affiliate Link
An affiliate link customized specifically for your username related to the product you will promote for them.
3. Influencing Potential Customers
Now comes your turn as an affiliate marketer to promote the product through various social media or online platforms. In order to publicize the product, blogs, along with the affiliate link will work best.
Even Facebook, LinkedIn, Instagram posts,etc can be beneficial.
So, this was all about how you can easily set yourself up as an affiliate.
How To Be A Successful Affiliate Marketer?
There are a lot of affiliate marketers out there, so it can be quite difficult to be successful as an affiliate. Don’t worry; we will help you to stand out in the crowd.
1.Choosing the most profitable niche
You need to understand that the most profitable niches can vary from time to time. So, staying updated is going to help you throughout the journey of affiliate marketing.
Besides this, it is very significant to choose a particular niche, so that you can target a particular audience for greater conversion.
With your blog posts, you will not only be delivering useful content to your audience but also you can promote them to buy certain products with the help of a referral.
Some of the most profitable niches which have a lot of scopes are the beauty industry, health and wellness industry, travel, adventure sports, etc.
2.Choosing the right niche for your blog posts
Some of you might be wondering what exactly a niche is? So, let’s say if you have a lot of knowledge about beauty related products or basically if beauty is your industry, then beauty products can be your niche. You should make sure that your interest and expertise in that niche is enough to ensure your audience trusts your recommendations.
3.Selecting the product, you will promote
This is the most crucial step; for instance, you have chosen electronics and your niche. Let’s take an example of laptops; then, you can find various brands in the markets.
Firstly, you can select a product based on its popularity and brand name, in this case, you will go for big brands.
The second technique involves choosing the product to promote based on your individual opinions.
If you choose to promote products of big brands, then we all know that these brands already have a good reputation. So, all you need to do is focus on creating quality content that can persuade the customers to buy the product.
On the other hand, if you have decided to promote products based on your personal preferences, you need to develop content with extra effort. When you are promoting products about which a customer may or may not have much liking as the brand may or may not be big, you need to develop content that strongly encourages customers to click on the link. Of-course, the level of persuading skills you require is much greater than that required for the first case.
Also, remember in digital marketing, relevant stuff will always be valued.
These were the three steps that can take your affiliate marketing strategies to the next level. With our tips, we are sure that you will be able to fetch good traffic to the trader or the merchant’s site.
So, we have reached the end of this article. We hope that you got an insight into how to set yourself up as an affiliate marketer.
You should follow all of these tips to be successful as an affiliate. Remember that there is immense scope for affiliate marketers in India, as very few bloggers are doing it. So, this is the right time to start. With smart work, no one can stop you from becoming a profitable affiliate marketer. Besides, this following the latest marketing strategies and long-term planning will help you a lot.