So much seems to happen in the space of a month in the online marketing industry, that it’s very difficult to keep up and understand what works and what doesn’t. New marketing methods emerge from the woodwork, many of them touted by so-called gurus and experts. A lot of these new methods are simply not sustainable, even though they’re accompanied by the bright, shiny objects and distractions that epitomize the “Web 2.0” revolution. It’s not surprising that many people turn their back on traditional methods and are quick to suggest that article marketing is not effective anymore.
Article marketing has been around since the Internet emerged in the 70s and has been used with considerable success by all kinds of entrepreneurs over the decades. It worked so well as it emerged as one of the most trusted and stable ways to spread the word. Search engines gave a lot of credibility to this type of promotion, but can article marketing really have survived the test of time?
Many things have not changed. Article marketing is still a steady and consistent way to build back links, traffic and ultimate credibility. It’s not a quick fix though and if people are anxious to see the results, many tend to think that article marketing simply is not working for them and move on quickly in search of another method.
Remember that the majority of traffic movement on the Internet is generated by search engine activity. It makes sense for us to pay particular attention to what the search engine designers say, as we look for productive ways to market our businesses. Google, as an example, has recently announced that they are developing even more complex search engine algorithms. This computer code is designed to make sure that the search engine results they deliver are substantial and credible. They are more intent than ever to exclude any spammy or poorly produced pages from results.
The search engine algorithms have become so sophisticated that they are able to detect real quality within an article reproduced on a particular webpage. They are able to read through the content and determine whether it is valuable, or not. Consequently, an article that is well-written, on point and can be seen to be contributory will receive a much higher score. We now know that the search engines are putting even more emphasis on this level of superior content than ever before.
Article marketing includes the generation of first-class articles and transmission to appropriate distribution points, authority sites and directories. Well-written articles, once distributed and published, fall almost exactly within the view of Google’s ideal scenario. As such, the backlink generated is given the highest quality mark by the search engines and will definitely contribute to Page rank and site position.
Because many of the newer techniques floating around these days have been given so much publicity, people tend to think that article marketing is not as effective anymore. However, new techniques come and go but nothing has changed in the background. The Internet is still all about the best quality information delivered in the best format and well-written articles, complete with appropriate back links, will continue to be the number one way to establish expertise and authority.
Article marketing is so effective because the search engines are becoming much more adept at recognizing shortcuts, “black hat” methods and automated software processes that are designed to hijack search engine rankings. Search shortcuts are doomed to failure.
Click on the underlined text to find out more about professional writing services . Nigel Evans and Internet Marketing Future maintain a comprehensive, free information blog on this complex subject. Learn more about the importance of good article marketing and why you should actively consider the approach for your online marketing program.