Attraction marketing has been spreading like wild fire on the internet and has been the solution for many struggling network marketers. But how exactly does it work and why does it work? In this article I thought I would explain this very powerful concept and show how if used properly, can guarantee that you generate only the highest quality of network marketing leads.
So what is attraction marketing? This marketing approach is based upon basic human psychology. It positions you as an authority figure in a specific market, thus adding credibility to your brand as well as name and creating uncontainable attraction in the mind of your lead or prospect. Wow, what a mouthful huh. More simply stated, attraction marketing is all about providing value and solutions for your prospects. Why does this work so well on the internet? This approach works very well online because of the degree of skepticism most prospects have. There are many scammers out their pitching crappy products and ripping people off that a buyer in today’s world will question most programs or ‘gurus.’ But when someone (like you) gives away free and valuable content and stuff that actually benefits the prospect, this literally attracts the prospect to you the marketer.
So what is the best way to use attraction marketing to get high quality leads and prospects? It’s all about a simple thing called reciprocity. The higher quality content that you are creating and promoting online, the higher quality the leads and prospects will be. I’ll explain further…If you were marketing a website with all kinds of flash and hype, with blinking lights and said you could earn thousands of dollars from doing practically nothing, then you would attract lazy, unmotivated and low quality leads. Inversely, if you promoted a website with useful and effective content, that was fact-based and spoke truthfully, then your leads would be of much higher quality.
You should also be transparent. When you attempt to generate high quality leads and prospects, you must be willing to be transparent. Be yourself. Tell your story. People can tell if you are telling the truth or if you are just another ‘wannabe guru’ who is selling crap just to make a quick buck. The successful marketers know the value of transparency and it is what helps them to attract leads to them and put big time numbers of people into their network marketing companies.
Now you may be wondering what to do if you are brand new and don’t really have a lot experience or great content to share. Does NOT matter. There are plenty of other successful marketers, offline or online, that would be happy to share their stories with you to help you create content. You could do an interview, co-host a webinar presentation or write a short eBook. Keep in mind, that it is all about giving value. Just because you haven’t had a great deal of success yet, doesn’t mean that you can’t use the success of other professionals to help you create valuable content that will help attract quality leads to you. Just as a friendly fact, most of the big time information marketers created their content from the help of other people. Two people teaming up can produce results twice as powerful, keep that in mind. One of the coolest things about the internet is that there are nearly unlimited ways for you to contact someone who is where you want to be. I’m sure they would be happy to help you if you just reach out to them. You would probably be very surprised at how willing some network marketers are to share their success stories.
So to quickly recap, in order for you to attain the best results from your marketing and attract high quality leads you must create high quality content. And it truly doesn’t matter how or where you decide to market. Blogging, articles, YouTube or forums, just be sure that you focus on your prospect, give them what they want and always remain consistent, no matter what. Connect with your leads when they opt in and give them the solutions they need. In the end, all your prospects are really looking for is a leader like YOU! Hope this helps my friends.