If you’ve been following along my attraction marketing articles series, you now understand the basic ingredients of attraction marketing and how it works to attract endless leads and distributors to you. In essence, you now see how professional network marketers have been able to manifest life-transforming success in their lives. And they’ve been able to do this virtually overnight using the internet. To recap, this proven marketing formula reveals:
Who your target audience is and what they really want from you
The easiest and fastest way to become an expert in your field
How to leverage your unique personal attributes to create value and a powerful personal brand; and
How to take your brand to market and attract endless leads and distributors for your business
If you stopped here, you’d already be light years ahead of most of your competition simply by holding this knowledge. But when you combine the power of attraction marketing with internet marketing, you unlock some powerful business secrets. You not only learn how to attract and recruit distributors into your business effectively, you also learn how to profit quickly and multiple times from your list. In doing so, you instantly overcome one of the biggest, if not the biggest hurdle distributors will face in their business life-cycle.
You see, when you start out with nothing more than a pencil and a blank sheet of paper, the first challenge in building your network marketing prospect list becomes very evident. Your circle of influence is limited. What happens when you run out of people to call? What happens when only 3 of your 100 friends and family members decide to sign up? That’s not going to make a dent in your bank account.
When momentum slows down and it becomes harder to talk to enough people about the business on a day-to-day basis, distributors quickly find themselves scrambling for cash to cover expenses and autoship quotas. At that point, they start reaching into their own personal funds to cover costs, and suddenly their network marketing business becomes a liability instead of an opportunity. End game.
Fortunately, an internet-based attraction marketing funnel completely eliminates that problem through list building, list monetization, and the concept of the funded proposal. This is the secret weapon of the modern-day internet network marketer. If you want to achieve success and stay competitive, you’ll need to follow suit. Luckily, this is very simple to do.
In attraction marketing, the money is always in the list
They say the money is in the list. In a previous article, we discussed how to capture leads and build your list effectively through capture pages and free offers. We then discussed the importance of building value-added relationships with your list to promote trust and rapport. This is important because once you achieve this, you then have permission to market and sell your intellectual knowledge. In fact, you can market and sell pretty much anything you want as long as your offer matches a need. And that’s exactly where the funded proposal comes into play.
A funded proposal is a generic information product that expands on your free offering. The idea is to offer irresistible value and information in a product that retails at a low price. This provides the vast majority of your prospects immediate gratification while the low price point eliminates purchase risk. You can either author your own product, or market an existing affiliate funded proposal such as Magnetic Sponsoring or MyLeadSystem Pro. These are top-selling funded proposals that pay you commission for each sale. Either way, the key is to deliver outstanding value along the way. As long as your product offering legitimately delivers on that promise to your customers, you’ll hit a home run.
The reason you want to leverage the funded proposal is very simple. The hard truth is that most people you contact are not going to join your business opportunity. But, many are willing to pay for your intellectual property and knowledge once you build rapport with them. After all, a large portion of your target audience is comprised of existing network marketers who might be perfectly happy with their own business. They just want to know how to make it more profitable.
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