Before the Internet, affiliate marketers relied on telephones, letters, door knocking and other forms of communication to market their products to the world. Many of us can’t even imagine such a life as an affiliate marketer now with the help and tools available to us on the Internet.
So what’s the day to day like of the affiliate marketer with the Internet and technology at his disposal? Maybe something like this:
Since most of us work from home, after having breakfast we fire up the computer to see what’s happening. New developments to review and updating statistics and services will follow the opening of the day.
You load your website up and review the format. Affiliate marketers know that easily navigable websites, with a friendly design lead to more eyes and more email addresses, which leads to greater lists of people interested in your products. A well designed site also improves your conversion rates from those interested, to those ready to purchase.
After reviewing your website, you check out the affiliate marketer directories. These are places on the Internet that attract people people who want to join your program, purchase your products or both. These directories are important to keep track of to see what people are gravitating towards and how you can help them and in the process make them a customer.
With the assistance of auto-responders, following up with subscribers and purchasers is infinitely easier in affiliate marketing now. You can track your sales with these programs, see new subscribers and verify their contact information they provided to keep them in the loop on your changes and new products.
Next, many affiliate marketers check on their advertising: banners, ads, buttons and the like are all reviewed to see what’s being effective. All of these advertising methods are to grow the clientele and convert to sales. If one or several are working or not, then reviewing all of these will indicate the results, allowing you to change and tweak your approach to growing your business.
Once those are reviewed, often we return our sites and look at any questions or comments posted. Nothing aggravates customers, or potential customers more, than being ignored. Remember that because it’s happened to all of us, whether in the supermarket, bank or checkout line somewhere else. An affiliate marketer doesn’t ignore his customers.
A marketer often uses chat rooms or places like Yahoo Answers to share and post information with others looking to get into the business, or looking for products to buy. A good tool that can’t be overlooked is how to use bulletin boards and chat rooms to promote. Sharing tips and advice as well as methods with others will make you more successful. It shows you to be someone willing to help and improves your reputation if you’re seasoned and helps to build it if you’re new.
If all of your e-publications are up to date for your products, you may consider reminders via your lists for what’s available. Or consider updating any outdated or older publications to reflect current conditions for your products and then moving to promote those updates and changes with your subscribers.
An affiliate marketer also thanks those who’ve already purchased from him. Just as in the off-line world, word of mouth referrals are golden to a salesman. The same applies online as well. Your customers will tell their friends if you treat them well and thank them for their patronage. Don’t overlook it.
After this, reviewing and going over anything above not touched on is it. Promoting and driving traffic for an affiliate marketer make the world go ’round. Some days are better than others with a lot of this being finished by lunch time; other days taking many more hours.
So as you venture out into the unknown, take a minute to review a day in the life of an affiliate marketer to get an idea of what it’s like.