Since the Internet came into existence, it became evident that the MLM industry would eventually change. This past decade has been a steady transition away from the old school methods, much to the chagrin of a lot of experienced multi-level marketers who have resisted the changes. They are complete opposites of the new breed of top network marketing pros who are all about the Internet.
Many older MLM members have taken the attitude that you can’t teach on old dog new tricks. As a result, many of them have left the business, or at least, quit actively building their business. Some of them have organizations large enough to continue to bring in monthly residual income, whether they actually work, or not.
That is the potential and the awesome power of MLM. Your hard work over the course of time can put you in a position that if something comes up later on, and you are unable to work or you just decide to not work at it any more, you are always going to have money that comes in, each and every month. It is an incredibly powerful place to create for yourself.
And, of course, a lot of the multi-level marketers from the twentieth century have accepted the transition to network marketing in the twenty first century. They welcomed the merger of network & Internet marketing. But, newcomers, especially young people, might not ever be able to really understand how things used to be done.
Referrals and the process of duplication is the way one becomes successful in network marketing. You join a company that has a product you agree to buy a certain amount of each month. After that, your business is simply getting other people to join you and make that same agreement. Everybody your personally enroll is placed on the first level in your downline. You make money from every purchase they make.
Now here is the thing that makes network marketing so powerful. You continue to make money as the first level referrals enroll their first level (which is your second level), and your second level enrolls your third level, and so on. This goes on several levels; maybe 5 to 10 layers deep, and you make cash from all of them.
Wealth can be generated when there is steady duplication, over a period of years. That means, you have to teach your direct referrals to be able to recruit, and to be able to teach their referrals to recruit. This process needs to be done at each level.
Back in the day, the method for getting your referrals was that you asked everybody you know and everybody you get introduced to, if they would like to join your business and make a lot of money with you. You had an actual script that you would memorize and you would know what to say, based on any number of possible answers that they might have. You were trained to be pushy and to keep the conversation going even when they would tell you they are not interested.
Generally, you were like a door to door vacuum cleaner salesman to all your friends and family and classmates and coworkers. In fact, you were even told to follow the 3 foot rule. If anyone came within 3 feet of you, it was your job to give them your presentation.
When older MLM members relate these experiences to the new breed of top network marketing professionals, they can barely imagine what is must have been like. There are so thankful that the Internet allows them to target their prospects who are already actually looking to become involved with their kind of business opportunities. In fact, thanks to search engines, they are able to set up systems so that prospects contact them, requesting to know more about what it is they have to share.