Most Internet marketers would acknowledge the potential of Facebook marketing and its impact on the user base. There are however many who do not know how to go about the process of marketing on Facebook. Let’s discuss here a few important things that could get you started off with Facebook marketing.
Open a profile and a Fan Page for Facebook marketing
Whether you are a rand that is already known or a relatively unknown name, you can open a fan page for your brand. Facebook gives this unique facility where your brand will not only be seen but users who like and use your product your service will indirectly be promoting your product and service by joining your fan page and suggesting the same to their friends also. You could use your fan page to launch new product range, services or even contests that are open to public for participation. There are many marketers who are confused about whether they should have a Facebook page or a group. Depending on the nature of your business decide what you want. Of course a Facebook Page has the advantage of being seen by unregistered users too, whereas a group page can only be seen only by registered users.
Facebook marketing with ad space
In order to advertise yourself, buy some ad space on Facebook. Make an analysis of the right kind of keywords that describe your business, this will help you in reaching out to more interested people. You can schedule the time of your ads or promote them in special groups or fan pages that have members who might like your product/service. Payment for ads could be either pay per impression or pay-per-click depending on what you are looking at from the ad.
Create your own brand application
Applications like Café World and FarmVille will tell you how well you could market your brand through your own applications. Be warned that these applications would prove to be costly, but they could be well worth the expense if you could promote your application well and once it becomes popular with the masses.
Promote events associated with your brand
The launch of a new line or celebrating brand success could be grandly celebrated and well attended virtually with the launching of the event of Facebook too. Right from sending invites to, posting photographs of the event to circulating tit-bits about the launch or its success, you can do a whole lot of things virtually and add dimensions to your fan base. Send invites to those on your friend list and they can in turn send them to their friends, thus making your launch or event a really well attended one. This type of Facebook marketing is very popular too.
Status updates and wall posts
The status updates and wall posts that you create on your page are very important ways of giving your brand an immediate identity. Most people identify you with the kind of updates you have and the status messages you put up. Add humour, intellect and adequate knowledge base to your wall, this will make your posts more popular and associate the image with your brand. The whole idea behind this is to do subtle Facebook marketing while selling your brand to the viewers.