Many people are making big money doing affiliate marketing. The question is – how are these successful marketers able to earn such a large income? If you are having problems finding your niche market then by the time you get to the bottom of this article you will have a good understanding of how to determine if a niche will be profitable. When finding your niche market you must ensure it satisfies the following three requirements:
Persistent problem – The first attribute to look for when finding your niche market is if your niche has a pervasive problem that needs resolving. For example, there are many smokers who want to quit smoking. Since quitting smoking is very difficult, many people try many times. This is a persistent problem that many smokers would be willing to seek out help for.
Emotion – does this problem have an emotional impact? Let’s say you are targeting people whose partner just left them and they want to get them back. This is a very emotional issue. It is important that emotion is involved in the niche you are targeting because people are primarily driven by emotion – either away from negative emotion or towards positive emotion. Pay attention to this fact as it can have a big impact on your marketing efforts in many ways.
Profitable – The final point to look for when finding your niche market is if the people in your niche are willing to spend money on a product. Furthermore, will they be willing to spend it on your product? There are some groups of people who have a persistent emotional problem but don’t want to resolve it or aren’t willing to pay for a solution. However, there are niches out there where people will buy almost anything they can find. For example, if you are targeting people who want to get in shape it is very clear people are willing to spend money on this. Just look at all the fitness products, gym memberships, health regimes, and all the other questionable gadgets that are for sale.
Finding your niche market can be challenging but it can be profitable as long as you make sure that the niche you are targeting has a persistent problem with emotional impact and they are willing to spend money on a solution. If you are currently targeting a niche and not having much success then review these points and make sure you niche qualifies as a profitable niche. While there are many other factors that will influence your success you should at least have these three issues in place.
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