If you have an industrial company and you are seeking to expand (or just start) your online presence, then you need to have some pretty specific assistance. The vast majority of web design and Internet marketing companies do not specialize in industrial Internet marketing. Therefore, you need to find a company that does. This means that you will have to do some digging and research the companies that you find. One of the best ways to ensure that you find a company with plenty of research and experience in industrial Internet marketing is to understand how it differs from standard marketing.
One of the primary ways in which industrial Internet marketing differs from standard web marketing is in the audience. Most online businesses target consumers. However, industrial companies usually need to target other businesses and companies within their vertical market. You need to ensure that you have an industrial Internet marketing company that understands your vertical and can connect you with those in your vertical market.
Another way that industrial Internet marketing differs from standard online marketing is in driving qualified, targeted traffic to your website. Random traffic does you no good at all. In fact, this can actually lead to problems. For instance, random visitors will come to your website, registering a hit on your analytic software. However, they will not go any further than your homepage – they’ll “bounce” out. This can lead to a spike in traffic without any corresponding spike in profitability or connections. Targeted traffic, on the other hand, has a much higher rate of conversion from a visitor to a buyer.
A company that offers industrial Internet marketing needs to be able to offer a diverse marketing strategy that combines different marketing methods. One of the most beneficial is article marketing, which can allow you to achieve two goals at one time. This can help you drive targeted traffic to your website, while building backlinks to your site as well. Backlinks should be given special consideration by your marketing company as well, as they are essential to helping establish a good page rank. Your marketing company should be well versed at linking strategies that will connect your site with those with a high Google PR, as this translates to a higher rank for your own site.
Pay per click marketing strategies are also important, and should harness the keywords that most apply to your industry, without putting you in direct competition with other companies. Your industrial Internet marketing company should be able to identify viable keywords that apply to your business but are not saturated yet.
As you might imagine, finding a company that understands the differences in industrial Internet marketing and standard marketing can be a bit difficult. Not all firms are up to the challenge, so you need to take the time required to ensure that you have made the right choice. Investigate the company’s list of prior clients and how successful they have been online, as this can be an excellent yardstick by which to measure that company’s value.
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