Over the many years I’ve worked closely with Holistic Practitioners such as Acupuncturists, EFT Practitioners, Classical Homeopaths and Naturopaths to name a few. While the techniques and methods they use with their clients might be different, I often hear one common complaint expressed in different ways:
“I don’t know how to market my practice” or “I don’t like marketing!”
“I’m not good at promoting myself”
“I just don’t feel confident to build my Practice”
The problem many Holistic Practitioners face is they don’t know how to market in a way that feels natural or enjoyable to them. I completely understand. You see, years ago when I started out I remember having to figure out how to get clients. I know what it’s like to struggle to get patients.
After trial and error, I eventually learned what worked. I finally learned how to consistently draw clients to me in an authentic way. I found out marketing is connecting and communicating with those around you. I tell my private clients and participants of my coaching programs, it is simply reaching out and communicating… just as you do everyday with the people in your daily life.
The key here is finding marketing strategies that are both enjoyable to you and effective. Once you discover what works for you and your personality it feels easy and natural. This is essential… if the marketing methods do not fit your nature and personality, they’ll completely flop!
So, when I work with Practitioners I encourage them to first start out with the strategies that seem most comfortable to do and begin to create what I call a Marketing Wheel. The Marketing Wheel takes out the guesswork of what to do and when.
Some Practitioners enjoy writing, so I suggest them to start with a online newsletter or paper newsletter. For others that prefer being in front of group, Offering free teleclasses or classes at local venues would be a great option.
Also, I recommend including a strategy where you are connecting with folks one-on-one, such as reaching out to other Professionals to cross-refer and networking meetings.
If advertisement, such as yellow page ads or pay-per-click ads are a part of your Marketing Wheel, make sure your ad stands out amongst the other advertisements.
Don’t feel you have to do a bunch of things all at once. I actually encourage my clients to start with one or two strategies. It’s far better to start with a few marketing strategy and be consistent with them than a “spray and pray” approach where you are scattering yourself in a dozen different direction but not really making headway.
Your Practice Building Assignment:
Start to create your Marketing Wheel. Start with one or two strategies that you most resonate with or feel drawn to.
Later you can stretch yourself and try new ways of marketing, such as video or live workshops as you build your confidence.
As always, make sure that the strategies you choose are effective in the Holistic field and also communicate your unique message. Remember, it’s essential that your marketing is clear to be effective.
As you start to create your Marketing Wheel you will gain confidence knowing you are creating a plan that will consistently draw clients and patients to you. And you will enjoy yourself and the process of marketing a whole lot more.
(c) 2010 AnaMaria Herrera, EFT Practitioner, Classical Homeopath and Expert Marketer
AnaMaria Herrera, director of Practice Building Institute.com, is devoted to teaching Holistic Practitioners how to consistently attract clients, build a thriving practice and make more money doing what they love.
Through her workshops, coaching programs, and products, AnaMaria shows her participants and clients how to create an ideal practice that gives them fulfillment and freedom.