In order to create your marketing niche, first you have to make a very good market research and see what people want that there are not many suppliers. You have to create something unique that nobody else offers. In that way, you will get targeted customers that are willing to pay the price you ask, first because there are no other suppliers and second because you will become expert on that specific product.
People are willing to pay anything you ask them, provided you demonstrate the expertise and willingness to support them after the sale. Believe me if you find the perfect niche market that fits your requirement, you will be willing to support all the customers because you will realise the potential of that niche. The incentive for that will be the increasing approach by the customers. As for the second part, being an expert, of course you will become an expert, because having many customers for your product will make you invest constantly time and money improving your product.
Having your unique marketing niche will also increase the traffic you get. And this is not just traffic but targeted traffic, people that buy your product and not just look. Having your niche is very important not only for the internet marketing but generally for the markets worldwide.
I would like to give you a real life example of very successful marketing niche hold by just 2 – 3 companies worldwide. Imagine you would like to buy a real good, top quality sports car. Most probably the first thing you would think is: Ferrari, Lamborghini or Bugatti, correct? And why is so? Just because those makes are the most famous for their cars and they are experts in the sports cars industry. Almost 95 % of the car manufacturers have sports models as well, but you would not thing for them if you wanted the best.
What makes them experts and the best? They are focused only on sports cars, they do not produce any family models, they have limited number of car produced, they launch new model every 7-8 or more years, and not like the other manufacturers that launch new models every 2-3 years. Here you may say, yes but they are expensive and the number of sales is low. Correct, but if you draw the line and take into consideration the following things from one side: Just 1 or 2 factories worldwide, limited number of employees, limited number of showrooms, limited number of advertising campaigns, low competition.
And from the other side: very high price for their products, targeted customers that go to them to buy and not look (many times there are waiting lists for their cars, end even some models are not available to anyone but just to people they invite). So now you can see that they make a huge profit, because the other manufacturers may sell much more cars but they have many expenses, many employees, many factories to maintain, etc, so the net profit is much lower than the companies that have their unique market niche.
So here I want to summarise the process of choosing your internet marketing niche.
First, make a good research and find out what people are searching for.
Second, make a research on the suppliers to see what they offer.
Third, from your research make a list of things that the customers want and can not find or are not satisfied from the existing products and decide how you can help them by improving those products or creating a new unique product. By doing that, you will sure be one successful internet marketer.
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