Any market has a standard law being old products, views, system, strategy would be replaced with new and improved versions. With increasing popularity of internet globally, popularity of digital marketing is beaming high. Millennial have changed the way market runs, traditional tools is still prevailing in the market but its popularity has been impacted due to internet.
Traditional Marketing (TM) has stronger roots and have been in run for a long term and therefore older generations still have blind trust on the tools, but with newer generations coming in the market is now a mixture of both the tools, traditional as well as digital.
Though in the initial stages traditional tools are a great choice, to expand globally digitalization is needed. Where traditional tools such as newspapers, and hoardings help in local advertisements digital tools like social media, helps reach out to a wider customer base, and interact with them.
TM though being an older form of marketing is not so ecofriendly as it includes wastage of resources and is costlier. Digital Marketing (DM) has not replaced traditional way but surely has provided with effective and efficient options.
Digital ways and traditional ways could be made to work together for a better form of marketing which benefits the firm for a longer time period. Social media marketing and print media could work together to reach out to a huge prospective market, and attract a great number of customers.
Different objectives of marketing lead to usage of different tools, at times a mixture of tools are used to market a product or product line in order to make the effect more effective on the customer’s mind which would persuade them to buy.
Branding and advertising are two main objectives for marketing whichever the reason may be, in today’s digital savvy market, it’s important to place your products in the customer’s head properly.
With increasing usage of internet for everything it’s important to have a virtual image and presence in front of the target audience. Which is formulated through digital marketing tools such as social media marketing, SEO, Mobile Advertising and many more.
Multiple Marketing Options with Digital Marketing
There are so many options to work with DM, you will plan strategic process according to budget. DM pursue different options like Email Marketing, SEM, SEO, Social Media Marketing, Content Marketing, Inbound Marketing, Web Analytics, Copywriting, Advertising and Mobile Marketing. You can keep watch on each and every activities and consider which promotional activities will best meet your marketing needs.
Changing times demand a change the strategies running in the market, and as the market is moving towards digitalization, the marketing needs to move in the direction too. DM provides with ample options to search through and find the best alternative according to the objective of marketing.
Marketing is a pillar to expand, attract and search for target audience and therefore, decisions regarding it needs to be well planned, and digital tools help you to plan accordingly for each platform, which saves cost and facilitate proper use of resources.
DM is the new and international way to grow, none of the businessman dreams to be stuck to the point from where they started, they always aspire to grown, and in order to grow you need to be in touch with the most significant part of the market: THE AUDIENCE, and that’s what digital marketing tools excel in.
Conclusion being, significance of internet and digital marketing has increased over the last few years which have negatively impacted on the popularity of traditional marketing.
Significance of traditional marketing in the initial stages is not neglected, but in order to grow digitalization is the key.