Businesses, especially small firms today are no more reliant on traditional marketing methods such as word-of-mouth or printed advertisements. It has become very essential for the businesses to conduct comprehensive internet marketing to succeed in this competitive world. Now-a-days, the importance of this marketing has increased as it is an easy medium to reach the target audience quickly and cost effectively.
There are many advantages of Internet marketing for small businesses. Here we will discuss about why it is important for businesses.
Customers searching online for products and services
Today, Internet became an integral part of consumers shopping practice. Almost every customer is searching for products or services online. According to a latest report from BIA/Kelsey group, about 97 percent of the customers are using Internet for searching products or services in their local area. It clearly indicates that they should go for Int. marketing. Online presence with a good strategy makes it easy for the customers to know and purchase the products and services offered by a particular small business.
Very difficult for small businesses to find new customers
Finding new customers through traditional ways of marketing like word-of-mouth, customer referrals, television, radio, roadside billboards, printed papers etc., is time consuming and hectic process. Internet marketing makes it very easy for businesses to find new customers. Through Internet marketing, businesses can attract many new customers by creating their own website. Since more and more people are looking online for local products, a good I.M. plan helps small businesses to find new customers and increase their business.
Internet marketing is cost effective
The traditional marketing methods such as preparing and distributing flyers; billboard, television and radio advertising are expensive. Moreover, there is no guarantee that these marketing techniques are helpful. Many S. businesses cannot afford this kind of expensive marketing methods. The easiest way of marketing their products and services is by adapting an Internet marketing method, which is many times cheaper and result oriented compared to traditional marketing options.
Provides 24 hour visibility
Unlike the traditional marketing methods, It provides an option of 24 hours visibility to the small businesses. Customers can get information on products and services irrespective of time and place. Customers can even make purchases round the clock even if the retail outlet is closed.
Many ways to market your small business
There are many ways of marketing your business on Internet. Most popular options of Internet marketing include Search engine optimization, social media marketing, link popularity building, local search submissions, local search optimization etc.
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