Judging from the escalating sales of Webcams and Camcorders in the market over the past decade alone, we know that Video Marketing is big! Everywhere we go these days, we are bombarded by some form of video advertising, partially due to the rise of Smart phones today. It thus becomes obvious that Video Marketing is the way to go for massive traffic generation.
But why use video for Online Marketing?
• Emarketers reported that at least half the content on the web being distributed is video
• The power of a viral video is unmatched
• People love videos
• Allow for unique opportunities
• Chance to get personal
• It’s not as hard as it may seem
What do you need for Video Marketing?
• A good idea
• A product to promote
• Pictures that you own the rights to
• Music that you own the rights to
• Slideshow software like PowerPoint
• Good Microphone
• Webcam or Camcorder
• Video Editing Software
Before you start, you really need a good Video Marketing idea. Do not just make a silly video with no intention or purpose in mind. You may get some viewers, but you won’t get the traffic you need over to your website. A viral video could be something that is controversial, funny, eye catching, informative or provides a solution to a specific problem. “How To” videos are good choices because you tend to get targeted audiences.
Video creating tips:
• Make sure it’s good content
• Entice your viewers to follow through to your offer or website
• Make the link to your website prominent in the video description
• Include a watermark to your URL that is visible at all times
• Summarize at the end of the video whey people should visit your website
The next step is to promote your video. In my previous articles I talked about using Squidoo, Hubpages, Article Marketing and Social Media to generate traffic. You can use the same methods to promote your videos which give you a chance to pitch your product or website in a more captivating format.
The final step to take is to submit your videos to multiple sites like YouTube, Google Video, Yahoo Video, Daily Motion, MSN Video and MetaCafe just to cite a few examples.
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