The Internet is a great place to do business, whether you’re a retailer selling a particular line of products or a service provider making your living on the Internet. There is, however, one age-old problem with business that never seems to go away: people won’t buy what they don’t know about.
This is where Internet marketing comes in.
Internet marketing basically involves using various tools and services to let your business reach a wider base of potential customers. Good Internet marketing will bring in a significant number of clients, keep them interested and then make more than happy to purchase more of your products.
A not-so-good Internet marketing program, however, will be a complete waste of time and money. In the worst case scenario, you could even end up doing more harm than good to your business if the marketing strategy is poorly thought out.
Strangely enough, most people actually fail in their Internet marketing strategies not because they lack the knowledge or the technical capabilities to make good use of Internet Marketing.
SEO, HTML, opt-in lists, landing pages – all of this will not matter if the would-be marketer does not know how to actually succeed with the tools at his or her disposal.
Let me be clear: this article is not a technical manual on the finer points of Internet marketing. No tutorials, no tests, no benchmarks.
This article aims to supplement your technical know-how and give you an idea of what to do with your skill and knowledge. It will allow you to channel your efforts and create far-reaching plans.
In short, this article will teach you how to be successful in your first year in Internet marketing.
The Mindset of a Successful Internet Marketer
A successful marketer needs a vision to be able to succeed.
No, I am not talking about some grand, messianic vision or something. I am talking about a vision that will define where all the Internet marketing efforts will go to.
This vision will allow you to focus your efforts into something more productive, and will allow you to truly succeed in Internet marketing. But before you can define your vision, you must first assume the mindset of a successful marketer.
This mindset is in turn composed of different frames of thought. Here are some of the more important ones:
Honest and Sincere
The very first thing I have to tell you is that no truly successful Internet marketer is a sham and a fraud. The stereotype of the Internet marketer that sidelines as a ruthless vulture and snake-oil salesman is an image that is, sadly, more commonly adopted than I would like. But let me tell you that being a successful Internet marketer means being successful for the long run – and you cannot be successful in the long run if you start your career as a fraudster. The rewards from fraudulent sales or deceptive marketing strategies are immediate and attractive, but you cannot build a marketing empire with foundations laid on lies and deceptions. An Internet marketer with a name built upon reliable business and customer satisfaction will yield more rewards in the long run than an anonymous ghost who has to change names every now and then lest he/she face criminal charges.
Willing to Experiment
One of the marks of a successful Internet marketer is the willingness to try things out. Many would-be marketers spend months (even years) studying how to be effective in Internet marketing. This is all well and good, but all this will be for nothing if you are not willing to put your skills out on the open market where it will be actually tested under pressure. The truth of the matter is that there is not absolute recipe for success as an Internet marketer. You just have to grit your teeth and dive into the whole mess. You learn faster, and you will be able to find out what works and what does not in your particular line of work. Even your mistakes cannot be considered as failures if you learn from them and use that knowledge to better yourself.
Reflects and Learn From Mistakes
Just because an experiment of yours fails does not mean you should just up and forget it. The whole point of experimenting is to find out what works and what does not. If something you just implemented does not work, like a weak landing page or faulty search engine optimization, then you have to go back and trace where the mistake stemmed from. This is why it is absolutely essential that you reflect upon any problems you encounter in your Internet marketing campaign. What went wrong, how did it go wrong, how can I fix it and how can I improve on it? These four questions are staples when it comes to reflecting on and learning from any mistakes.
Seeks Excellence in All That Needs to Be Done
Good enough is a far cry for very good, even though both are “good” in a sense. Excellence is when you give your best to everything you do. This excellence is not optional if you want to be a successful Internet marketer. You don’t cut corners, you don’t do a sloppy job and you don’t say “this is good enough.” Excellence is basically about making sure that you do as good a job as you can. This pursuit of excellence will always drive you to find better and better ways of doing things, greatly increasing productivity and efficiency. Best of all, your customers will immediately recognize your this excellence and will be more willing to at least check out what you have to offer.
Sets Competitive Standards to Meet
There is another reason you need to seek excellence – the best and most threatening of your competitors also do the same. You must always understand what your competitors are up to. You have to know what they offer, how they do things, how they market themselves and even how successful they are. If excellence will push you further up in your marketing efforts, then your competition will define the bare minimum you need to work with. This is especially useful when you are new to Internet marketing. Your competitors will most likely have been around for quite a long time already and will have spent a significant amount of time and money to get where they are now. All you need to do is analyze how they do things and you will be able to benefit the most from your competitor’s existing practices.