A Sample System for Successful Internet Marketing, I mentioned earlier that a lack of a system is one of the most significant obstacles for a successful Internet marketer.
These systems make life a whole lot easier by streamlining the process of marketing, as well as allowing you to correctly assess the efficiency of all the measures you have taken in the past and present.
Now I won’t go into this topic in great detail as there are many Internet marketing gurus out there (both fake and authentic) that offer their systems. I do not seek to compare or contrast the innumerable number of systems out there. What I am going to discuss, however, is the basic formula beneath these systems.
This will allow you to find a system out there that you know will be able to help you out in your Internet marketing endeavors.
Understand the process well enough and you may even be able to create your own system from scratch!
Step 1: Define the Product
You are an Internet marketer, so it is absolutely essential that you understand what it is you are offering.
This is generally referred to as “a product,” but it could be anything at all: consumables, electronics, materials, tangible hardware, digital software, personal services, outsourcing services and all sorts of things.
Anything can be a product to sell as long as people are willing to buy it.
The first thing you need to understand here is the purpose of your product. A product must serve some purpose, either real or imagined, if it will sell well in the market.
A real purpose is a practical one, like how a screwdriver is needed to turn screws by hand.
An imagine purpose is one that meets a human need, like how a piece of art can evoke strong feelings in a person.
Understand the purpose of your product and you will know what it will be for. You should then evaluate your product by its relevance.
Tablet PCs used to be irrelevant or unimportant to people when they were first launched, but Apple had released the iPad tablet PC in a time when people needed computing on the go.
This is a glowing example of how you will have a much easier time selling a product if it is important and relevant to the times.
The last thing you need to define in your product is how well it will fare against the competition.
You can consider yourself lucky if you are selling a product with little or no competition.
Stiff competition, however, will require you to convince consumers that your product has something that the competition does not have.
Once you take all these factors together, you will be able to define the purpose, relevance and competitiveness of your product – all of which are vital things that will affect how you sell your product.
Step 2: Define the Demographic
Once you have defined the product you aim to sell, the next thing you need to define is the people that will most likely be willing to pay money for your product.
This is called a demographic, also known as a target audience or potential customer base.
You will be working to meet the needs and wants of these people, and you will be able to sell your product much more easily if you understand them better.
The first thing you need to do is to limit the physical variables.
These are the variables that physically differentiate people, like age, gender and physical condition. This will allow you to paint a solid picture of the person you would like to sell your products to.
The next thing is to work on the social variables.
This is what sets people’s cultures and identities apart, like nationality, ethnicity, education and even political affiliation. These unique social variables will help you gain an idea of how these people present themselves to other people.
After social variables come financial variables.
The income of your target demographic will greatly affect how they live their lives, especially since upper-class, middle-class and low-income people live very different lives indeed. Pinpoint what income bracket you want to appeal to and you will be able to know what marketing tactic will appeal to your demographic the most.
The final and perhaps most difficult variable you need to define is the language that your target demographic uses. This is not just about using the written and spoken language of a people, but their expressions and mindset as well.
Here is an example: the average American will typically come off as brash, loud and arrogant to people who are used to proper manners and etiquette, while the average Japanese will come across as fake, deceptive and pretentious to people who are used to openly speaking their mind.