When you’re searing the web for online marketing information, how can you be sure you’ve stumbled upon a solution that will bring internet marketing success?
If you’re a little skeptical, you’re wise, as there’s a swarm of internet marketers out there ready and willing to fill your head with whatever it takes to get you to buy-buy-buy!
Beware of anyone on the internet who can “guarantee” you of internet marketing success. There is NEVER a guarantee in ANY business – and of course, this includes internet marketing as well. And it’s wise to be a little skeptical of such misleading capture pages.
However, although a little skepticism is healthy, there’s much to be said about simply trusting the Universe when it comes to internet marketing success. Why? Because people will buy from those who they know, like and trust… and, by law of attraction, if you don’t trust anyone out there, then nobody’s gonna trust you either!
Having said that, let’s get down to some factual online marketing information that will help point you towards internet marketing success…
First, find out what people are searching for. If you have a viral marketing blog, you’re off to a great start. However, you have to take into consideration that boring material that nobody’s searching for will be a waste of time to create. So your first step toward internet marketing success has to do with keyword research.
Although there are several programs out there where you can find out detailed online marketing information about number of searches, amount of traffic, value of leads etc. – you might just want to start off with what’s free.
The External Google Keyword Research tool can be accessed at AdWords.Google.com. When you click “exact match”, you’ll be getting a more realistic view of the number of people who are searching for your particular “keyword phrase”.
Now that you’ve researched your keyword phrase and know exactly how many people are searching for that particular phrase, format your blog post around that phase. On-page SEO strategies dictate to put that phrase in your H1, H2 and H3 headings on your post. For example, you will note that “online marketing information” and “internet marketing success” are built into my title, headings and first and last sentences on this post.
But what about viral marketing? Is there any online marketing information that will point you towards internet marketing success with social media?
Social media is a great way to begin the “kick-off”. Although you can’t find out how many people are “searching” for keyword phrases on Facebook or Twitter, you can take an educated guess that people will be drawn to the same material.
However, you’ll want to take a slightly different approach with viral marketing, because people tend to be drawn to images more than words. I like to search for an inspirational quote that might relate to my post and upload it into Facebook with a link that points to my blog post with additional information – and of course, that will point to my capture pages to collect leads.
And finally, the next key online marketing information tidbit for internet marketing success is your email follow-up…
Most people need to be approached, on average, seven times before deciding to make the final decision to buy. SEVEN TIMES? YIKES! I could never do that – no wonder I was never any good at sales! I like to treat people like I would like to be treated – keeping in mind that I wouldn’t want to be chased down and asked to buy over and over again – would you?
Fortunately, the internet gives us the opportunity to approach people on autopilot – where they get to make their own choice to open emails and look for more information, which is a much better sales technique because this will give your prospect a feeling of WANTING what you have to offer, not folding and buying just because you “convinced” him.