No matter what industry or business you’re in these days, social media marketing is fast becoming a cornerstone to any successful marketing campaign. You simply can’t ignore the power of Facebook (500 Million users), Twitter (over 50 Million Tweets/day), LinkedIn (over 60 Million users)…Internet users worldwide spend over 110 BILLION minutes on social networks & blogs.
Whether you’re in real estate, insurance, financial planning, restaurants, pubs & nightclubs, retail stores, event planners, specialty shops, wineries…and just about anything you can think of, you need to really get focused on a social media campaign.
It has become main stream, just as email marketing was a few years ago. But unlike any other type of marketing, social marketing is the only one that you can get personal and engage your audience in real time…just as brick and mortar businesses do every time some one walks through their doors…but the social media showroom is full of millions of potential customers from around the world.
Social networking is allowing the little guys to compete with the big players in any niche market. In fact these small businesses are not only competing, but a lot of the times their winning in these large markets. By allowing them to build a relationship with their customers and potential customers, they are able to gain their trust and confidence, as well as becoming a known and recognized expert in their niche market.
No matter how big, or small your company is, you must ensure that you’re setting up your social media marketing campaign correctly from the start. There are some essential questions that you’ll want to ask yourself such as defining your goals for your campaign. What do you want to accomplish with your efforts, and how will you go about reaching the goals you set.
The most successful businesses that are running social campaigns today, are those that have dedicated the necessary resources in regards to educating themselves and starting with a solid foundation from which to expand upwards and outwards. By having a person within your company handle the posting, tweeting, blogging and status updates, you’ll gain the confidence in knowing that this will all be done in the manner of speaking and tone of your company voice.
A lot of companies now are choosing to outsource their social media marketing needs to a third party provider. This makes sense not only for the larger companies with bigger marketing budgets, but it can also be a time and money saver for even the smallest of companies. By outsourcing the daily tasks of setting up and maintaining a social media campaign, you can now find the time to concentrate on the day to day operations of your company. Another big benefit when outsourcing is that you’ll never have to worry about someone phoning in sick of going on holidays, you won’t have to pay any health or other benefits, as you would with an employee.
So if you’re just getting started with your social media campaign, now the time to really get focused. Starting with a solid base will allow any sized business to compete and win, no matter how big or small their competition is.
Ron Richardson is the CEO of Social Media Management Experts. Helping any size business increase leads, subscribers, website traffic, viral marketing, conversion rates, sales and more, with a customized social media marketing campaign. Get a Free copy of ’10 Essential Questions to Ask When Setting Up Your Social Media Marketing Campaign