Network marketing (MLM or multi-level marketing as it is also called) is a business which absolutely requires marketing in order to find success. Marketing a product or oneself is essential in all aspects of life, but it is especially so for MLM. In this industry, it is often called recruiting of mostly friends and family. Just as the name implies, marketing of some type is critical in MLM.
New distributors or consultants who sign up in this model of home based business to earn money are told to immediately make a list of friends and family. It is recommended to put everyone they know or can think of on the list. They may be given a list of professions to jog their memory so they can write the names of anyone they know in those jobs. Your sponsor or upline (the person who signed you up and the people above that person) will tell you not to prequalify your prospects. You don’t know who will accept it and who will not so it is your job to market to everyone.
Most people new to the business will find it extremely difficult to recruit friends and family. They will experience rejection and even ridicule as they approach others with their newfound home based business opportunity. While most people may be pleasant to your face as they reject your offer, they may be thinking that you are crazy to think you could make money in a network marketing business. They have heard about this industry and may have little respect for it.
If you have been involved with other MLM companies in the past which you previously introduced to friends and family, you may find it doubly hard to interest anyone you know. They have probably seen that you did not find success in that business. Most will not join, but some may sign up just to support you.
Network marketing is generally a warm market business, but there are internet entrepreneurs who have found huge success by marketing online. They use network marketing as an avenue for riches as they bring people into the business with them. They may have other products which they are selling, but they use network marketing as one of their valuable income streams.
There are still millionaires being made in the network marketing industry. If people have credibility with a large number of people and join a good company, they can find success with marketing to their warm market. Many people will turn to other means of getting people to join their business. In the end, it all comes down to marketing the opportunity and getting others to join you. Although people in your upline say they will help you, it all comes down to your own marketing.
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