The applications you use will most likely be geared towards the social network you are on and the media you are using (articles, video, audio). If you are trying to take information from your website and promote it all over the web to generate traffic back to your site, then you have more options than if you are in Facebook and are promoting some content in their interface. They will have terms of service that limit exactly how you can go about promoting yourself. If you fail to abide by the terms of the service agreement, you end up banned.
So, let’s go over first some of the software applications that can help promote various forms of digital media on the web.
Content is still king, even if it may seem old-fashioned. Search engines still need some sort of text and tags to be able to efficiently crawl a page and index it properly. So, while you may be tempted to forgo article marketing -don’t! Submitting multiple articles to article directories is still a very slick way to generate more traffic. Google still crawls these sites extensively and they are a great way to make yourself an expert on any topic!
EzineArticles.com is probably the most recognized site for submitting articles to ramp up your traffic. The way you do this is to use the article to highlight some feature of the topic of your products or services. Then, in the biography box, you can add your name and one or two links to outside websites. Be careful that you don’t link to a sales page as this is against the terms of their agreement. However, you can link to an informational page that has a link to go to a sales page. So, there’s always a way around some tough guidelines geared to keep people from marketing these sites.
You can submit multiple articles to different sites using third party services and applications. Many will format the article to abide by the guidelines of the site you choose. Articleblaster.com is one such application that you can use in demo version to try out for targeted. Or you can try website versions that allow you to submit targeted articles that they subsequently publish to others, like submitarticlestargeted.com.
Videos grab people’s attention because they are short, they don’t require any effort to view, and they can be entertaining, instructive, and novel. YouTube is the most well-known video archive with tons of videos being produced by ordinary people every day. These types of promotional content has a real potential to go viral on the web, if it becomes highly popular. However, YouTube is not the only video website out there. You will want to submit your video to multiple sites, but this can quickly turn into a lot of work. That’s because the search engines need descriptions and tags with the videos to be able to tell what’s in the video. So, every time you submit a video, you have to redo all the content around it too, for the search engines. An application that can help you with your video submissions is called TubeMogul. This is a particularly effective tool for video submissions but it also helps with the bookmarking of them too. Now, you can submit your videos to many different sites without having to do it all manually. This gives you more time to concentrate on the actual content of the video and less on the repetitive marketing tasks.
Podcasts are just audio files that can be downloaded and played on portable MP3 players or Ipods. You can develop these audio files with your own equipment and upload them to your site. This attracts people who like to hear things on the go. The increase in people with Ipods has created a huge demand for new podcasts. You can use a podcast to create music, engage a powerful audio tutorial, and more. It’s really not that hard to do and it’s well worth it to capture attention, particularly from the younger generation (if that’s your demographic).
After you create the content, you still want to market it all over the Internet to get a wide exposure. If you do this one by one, it can become quite a chore. So use the application called PodSubmitter to cut down on the work that you have to do to properly market your podcasts. It will help you to submit to about 50 directories. The only caveat is that when they link to your podcast on your site, you have to give them a reciprocal link on your site. It may not cost money, but it will cost you a bit of time, regardless. However, it’s still far less time than if you submitted your podcasts one by one and had to locate all the directories yourself.
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