Marketing is the nerve system of a business; no matter whether your business is still in small scale or already growing, it will die without any marketing plan. And if your business are primarily being done online via the means of a website, one of your marketing plan is to promote your website to have targeted traffic. And targeted traffic can be achieved by doing article marketing. It is one type of free and easy marketing plan.
If you’re planning to use article marketing to promote your website, these tips will help you to get started:
1) Always produce a valuable content:
It is highly recommended that you write your own articles to ensure that your article remains original. Yes, you can hire ghostwriter to help produce a mass amount of articles to be submitted, but you need to remain vigilant in ensuring that the written articles are original and in high quality.
Some ghostwriters tend to copy or spin existing articles. This can be a problem especially if they do not ask for copyright when copying existing articles. Since your name will stick as the owner of the article, it is your responsibility to ensure that the article is not being copied in an illegal way. You might face copyright lawsuit if the ghostwriter screw with you.
And do not submit PLR article to the article directory. Most article directory like EzineArticles.com do not accept PLR article to ensure that the article published has a high quality. And PLR article is easy to be detected, so do not take the risk. If you submit PLR article, you are considered as breaking the rule and your account might be banned or deleted.
The easiest way to write an article is to find what are the challenges of your target market, and write an article to solve that problem. That way, your article is valuable to your target market, and it will be easier to be find by the search engines like Google.
2) Make your signature interesting enough to be clicked:
Article marketing works in this way: you write an article that solve a question, people with that question finds your article from the article directory or search engine, and they click the link of your website from your signature.
So, one of the important thing to ensure that readers of your article go to your website is to make your signature interesting enough to be clicked.
Some examples of good signature can be something like below:
“Learn more about affiliate marketing from my blog where I share FREE tips for all who wants to start being a successful affiliate marketer.”
“Interested in learning more about creating a successful sales page that converts readers to customers? Check my website to get step-by-step guide at: yourURL.com”
Your signature should act as a continuation answers from your articles. You give a simple tips or hints in your article, and for those who are interested to get more value, they will click your website link; thus increasing the number of targeted traffic to your site.
3) Focus on submitting article regularly.
Now, this is the hardest part. You cannot expect that by writing one or two articles will bring thousands of visitors to your website. It never worked that way.
You need to constantly write articles and submitting it to the article directory to gain more exposure over time. You need to have discipline on doing this if you want to see significant traffic coming into your website. Write valuable articles continuously, and people will recognize you as the expert in your field.
4) Promote your articles and your website in the social media network.
A good article is also a good content, and just like a website, you can promote your article. It’s simple, you can just paste the links of your published article in your Facebook profile or tweet it into your Twitter account so that people will know that you’re sharing a good, valuable content.
Once your article started to be read by many people, there will be more people that will be interested to check out your website, and this will improve your traffic and website hits indirectly.
As a conclusion: the steps to use article marketing to promote your website is to write valuable content consistently and promote your articles to your target market. By doing this, more people will be enticed to click your signature at the end of the articles, which will improved the traffic of your websites.