What is Optimize Freedom, and why have you seen this company advertised under the Guerrilla Marketing brand name? This review will explain the online marketing techniques that Optimize Freedom uses, how Guerrilla Marketing is involved, and of course, what you get for your money. In a nutshell, this company provides local internet marketing techniques and is focused on local businesses getting found online on a local level. Their method of distribution is through a consulting business opportunity.
My guess is that you’re considering taking your business online and are doing some internet marketing research to see which company is going to provide the tools you need. Maybe you’re looking for an internet marketing training center to learn how to drive traffic yourself, or you’re looking for a company to do that for you. Either way, as an internet marketer myself, I’ll show you the key ingredients that are important to have in any internet marketing strategy, either local or global. Now, why it’s important to consider Optimize Freedom’s approach to LOCAL internet marketing?
Well, it’s important to consider if a local internet marketing strategy is going to be sufficient to reach your business goals. Step one is to ask yourself if a your business is sustained locally or if you need to reach beyond your city, state, or even country borders.
Guerrilla Marketing has been taught for many years, and it’s a very reputable advertising/marketing training system. I have been in the real estate industry for over 17 years, and I know first hand that they are a solid company with quality leadership. Maybe you’ve them or used some of their tactics too. The question here, though, isn’t how good they are, but how good is their newest addition to their marketing arsenal. So let’s take a look.
Founders of Optimize Freedom: The two founders are:
Jay Conrad Levinson- Co-Founder and “Father” of Guerrilla Marketing.
Wendy Stevens- Co-Founder. Her background is in athletics, network marketing, training/mentoring.
What you get: Upon your purchase and enrollment, of $995.00, plus $59,95, plus a $49.95 monthly fee, you will become a “Certified and Licensed” Local Guerrilla Marketing Consultant. You’ll also have the right to use the name Guerrilla Marketing. What’s that mean for you? As an authorized consultant, you will be able to market the system and services to local business across the U.S.
What will you learn? Their program consists the following techniques:
Social Media Marketing.
Mobile Advertising: Mobile text marketing through mobile phones.
Video Email Marketing. They provide email messages/auto-responders with embedded video or links.
Video Marketing: They claim that they will “place” your video at the top of Google and other search engines. Google placement is earned by good SEO strategy.
Maps & Places: They make sure your business is registered with the search engines. This is a very simple local SEO technique that is by registering with the different search engines. Basically indexes your business.
Before I show you the steps, you should make sure you’re clear on step 1.
Step 1: Know the difference between SEO and Internet marketing.
SEO: Get’s you found. It’s the tools, techniques, and strategies you use to get found…things like content, keyword structure and density, titles, clean links, etc.
Internet Marketing: This is the touchy-feelies that people are looking for online. SEO get’s you in front of the prospective client, and internet marketing determines whether they like you and your product/offer or not.
Steps to a super powerful, ultra-targeted internet marketing campaign. You’ll want to make sure your newly launched online efforts include the following, whether you go with Optimize Freedom or any other internet marketing training company. Remember, there are techniques (SEO) within each of these methods that will rank you in the search engines.
Blogs. Blogging is huge in today’s internet world!
Video. Make sure you are the one in front of the camera, or at least the voice behind the presentation. Remember, marketing is an important part of the touchy-feelies.
Articles. Some have written off internet article marketing, but the fact is, they still get tons of traffic, and if you’re not there, you’re not going to get found!
Auto-responders. Again, be in control of the messages, personalized video, offer, etc. Your customers want to get to know you, not a system.
Social Media. When done correctly, social media can be a vital part of your success. By the way, when done correctly, all of these methods tie together to create one awesome traffic driving online campaign.
No doubt, Optimize Freedom is going to get it’s share of the internet marketing business pie, especially with their leadership and ability to market under the Guerrilla Marketing brand name. Just do your homework and make sure you’re happy with all the ins and outs of any company you choose. I hope this internet marketing information helps.