Social network marketing is the current hot new way to market your products with the development of social media during the past few years. The power of social media as a marketing tool can be demonstrated by the fact that Facebook alone has just announced that it has signed up its 500,000,000 member. The stark reality for internet marketers is that now half a billion people worldwide now have a Facebook account. Twitter has gone from a little over 8 million members worldwide to a staggering 80million in just over a year. All of these users are potential purchases of your products. The internet marketer who simply buries his head in the sand and ignores this facts is quite simply condemning his online business to the marketing graveyard.
The purpose of this article is to highlight that instead of ignoring social media marketing as a flash in the pan fad that will quickly fade and die that the truly intrepid internet marketer should embrace the challenges and new opportunities that it will bring. Social network marketing has become an important part of current marketing strategy and provided you act in an ethical way it can be utilized for the benefit of you and your Business. Social network marketing can place both you and your business in a competitive advantage over other businesses in the same niche who haven’t grasped the importance of following a social marketing strategy. In comparison with forum marketing where the generally accepted advice seems to be to limit your contributions to those which make an interesting point of contribute to the discussion already taking place; social network marketing is just the opposite and you can share a whole variety of information which can help you greatly in developing both your online presence and also the products that you are promoting.
A good example of this is Facebook which enables you to set up a Fan page for the niche or product that you are hoping to promote. For instance suppose that you had a product that helped to develop “6 Pack Abs”, a very hot niche at the moment. It is very easy to set up a Fan page for “6 Pack Abs” on Facebook and add content very easily for example by using an application such as Twitterfeed to feed a direct news link on all aspects of developing “6 Pack Abs” onto this page. Facebook also allows you to link both videos and blogs to your Fan page. You can also do this with other social networking sites such as MySpace, but the great advantage of Facebook is that is very much so hardwired into both Google and a lot of the Twitter support sites that the possibilities are considerably greater with Facebook. You need to understand that when you post something upon these social networking websites that it is permanent. You will need to ensure that the information is disseminated. You do not want information permanently posted to harm your professional reputation.
Once you have set up your Fan page it is possible to obtain a large number of fans of the page quite quickly. This can be done by initially asking all of your contacts to become a fan of the page and to encourage then to get their own contacts to also become fans of the page. Within a very short space of time the viral nature of this will mean that you will have hundreds, if not thousands of fans, all of whom are potential customers for your product. List building on steroids!!!
Facebook also offers a virtually unparalleled ability to target products to specific individuals via its’ ads. You are able to target in on sex, location and interests in a way that no other marketing model offers so you are able to get real value for money for your pay-per-click advertising campaign instead of the scattergun approach you get with Google AdWords.
I hope that these thoughts have struck a chord with you and if you haven’t already investigated the possibilities offered by social network marketing that you do a little bit of research. In further articles I aim to look at the opportunities presented by other social networks such as Twitter, Squidoo and many more.