More often these days I notice common errors being made by Affiliate Marketers, especially those new to Affiliate Marketing. Often the self proclaimed “Gurus” have usually been the ones that have taught these mistakes or supplied misleading information.
Hardly any surprise that well over 90% of new Affiliate Marketers produce very little income and therefore quit. So why do only 5-10% make it work? It certainly isn’t that one person is simply “more successful” than the next. It is normally the way that over 90% operate the Affiliate Marketing business. I have compiled a list of frequent blunders that a lot of Affiliate Marketers make on a regular basis.
Here are 6 faults that should be avoided at all costs:
1. Lack Of Good Search Engine Optimisation:
As a potential Affiliate Marketer the use of good SEO is vital. You will receive targeted traffic over a prolonged period at no cost. Be good mates with Google, Yahoo and MSN. Ensure your website is constructed using good and accurately coded HTML. Always present high quality subject matter and make sure every one of the site’s pages is optimised. It is advisable to really learn and understand SEO to be a successful Affiliate Marketer and there are many excellent training devices and courses that are available for this purpose.
2. Text versus Banners – Less Banners and More Text:
There are so many of these style websites around and this may be the biggest problem. Why are you on the Internet? It is to search for information. Are banners any benefit for this? Are they informative, providing answers to your enquiries? I don’t think so!
By all means use banners, but no more than one or two. Make sure you have plenty of high quality information on your site before you place banners on the site. What you are trying to achieve is for the visitor to absorb some interesting text which will then encourage them to see what is beneath the banner to find out more. Simply by slapping a load of banners on your site will not help you to achieve “Super Affiliate Marketer” status.
3. Not Promoting Multiple Products.
I could not really understand this and until you experience it, it is hard to make sense of.
Here is a scenario to help demonstrate the point:
You are in the market for a new vehicle and the obvious question to the car salesman is “What car do you think I should get?” Salesman 1 basically just shows you one vehicle and forces it on you as the best option. Salesman 2 lets you see 3 vehicles and then describes the good and bad points of them all but steers you in the direction of one in particular. Who would you trust more and buy from? This answer is a no brainer – people like to follow a recommendation for a product. Follow this and you will see a huge rise in conversions as your customers can have a choice and see some qualified recommendations.
4. Not Giving Away Gifts:
This is another frequent oversight many Affiliate Marketers make. You must include some form of viral marketing into your set up. To attract visitors and develop some trust with them you must offer something of value at no cost. May be a series of interesting articles or an eBook you have produced would suffice. If you can do this you should see a definite increase in your traffic. Patience is needed here as this approach can take some time to see results.
5. Trying The “Hard Sell”
Even if your knowledge of Affiliate Marketing is limited you have probably heard of the “Pre-Sell”. It is amazing that so few use it as a tool in their business. A Pre-sell is normally used to build up a relationship by giving them excellent content and value whilst gradually persuading them to purchase by subtle recommendations. This ploy works very well as you will find if you introduce it into your marketing. Leave the “Hard Sell” to your merchant as that is clearly his job and definitely not yours.
6. Website Too Busy:
Remember the Text versus Banners? Well this error is very much in the same category. So many times I have searched a website looking for a buy button or link to it but the site is so confusing I can’t find it. Also how many times during this confusion do you just abort and leave the site, never to return. A good, clear and precise set of pages that are easy to understand and hit all the targets is your aim. Get the visitor to hit that Affiliate Link and move on to the sales page where, if you have done all the correct things, they will buy.
If being a successful Affiliate Marketer is your goal I would strongly recommend that you have a look at all 6 of those tips again. Often I will re-visit some of my previous work and perform some repair work to many errors. Once repaired, however, the changes are usually positive and I see better results.