E-mail marketing is a form of direct marketing which uses e-mail as a means of building relationships with customers and communicating information. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. But now, it becomes a much more sophisticated way to achieve customer loyalty and repeat business.
With all the capabilities now available in e-mail marketing systems, e-mail marketing has still been very popular.
Here are several major reasons for its popularity.
1. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic. So an exact return on investment can be tracked and has proven to be high when done properly.
2. E-mail is a popular media of communication that over half of Internet users check or send e-mail daily.
3. Transactional e-mails allow businesses to respond automatically to important consumer events like purchases or shop-cart abandonment.
4. Advertisers can reach substantial numbers of e-mail subscribers who have opted in to receive e-mail communications on subjects of interest to them.
5. E-mail allows marketers to reach out to consumers with personalized, relevant, dynamic messages.
Through e-mail marketing, marketers can well exchange with customers so as to increase revenues, grow your business and get ahead of your competition.
The following are 7 steps to enhance your E-mail marketing competitiveness.
1. Choose the Right E-mail Marketing Software System
A good e-mail marketing software system can help marketer completely and easily control the whole process of E-mail marketing. Amongst, CRM systems can range from simple database models to more complex systems that include sales force management, shopping carts, affiliate programs and e-mail behavior campaigns. Other systems, such as Mail Chimp, Constant Contact and AWeber offer more basic e-mail database and campaign management services.
2. Build a List in Database
Even if you only have 7 e-mail addresses, you need to add those to your database. Once you have your list started, make sure that you launch a campaign to keep in touch and in front of your contacts without overwhelming their inbox. More importantly, it’s not about e-mail quantity; it’s about quality.
3. Set up auto-respond E-mails
Set up auto-respond e-mails that will automatically release on the dates and times you choose to send out to your list. Keep them short, simple and to the point. Make sure that each auto-respond e-mail has several links for more information; this is how you will gauge their interest and determine how to keep marketing to them.
4. Add Triggers to E-mails
That means, when someone click your link, trigger will automatically triggers the release of a message and then send information about a similar product or service based on the original link.
5. Set up Contact Information Capture Forms
That means to add forms to your website or blog to allow visitors to give you their contact information, such as e-mail address, name and phone number for a future communication.
6. Monitor Results
It is best to regularly monitor results of E-mail marketing deals, per month or several weeks. This can help you more effectively know the response to the e-mails that you send.
Besides the above-mentioned, the ways people use to communicate with customers is also very important on the success of e-mail marketing. To be sure, e-mail 2.0 marketing is an effective way to increase relationships, response rates and conversions through smart, targeted communication.
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