In this report, I’m going to tell you about the few things that I have absolutely no regrets about buying. I originally tried to write a report about 7 different products that I purchased, but I couldn’t think of 7. There are only 5 paid products that I consider absolutely imperative. The other 2 I’ll tell you about are products that you can get for free.
Sure, I could easily stick 2 more paid products in with my affiliate link – products that are somewhat helpful – but I’d rather be 100% completely honest.
The products I’ll mention to you are those that I don’t think I could succeed without, and products I feel should be in everyone’s marketing arsenal.
There are certainly substitutions for some of them, but I think they’re all the best in the market right now and that’s why I’m sharing.
These are just the 7 products I recommend the most – some free, some not. To tell you the truth, I couldn’t even think of 7 paid products I’d stand behind 1000%.
With that, let’s get started!
1. Market Samurai
Most keyword tools give you the estimated search count for a particular keyword. The better keywords also take a look at how many other websites rank for that particular keyword. That way you get a sense of how much competition you’ll have for that keyword.
Market Samurai gives you all that information and more.
For starters, this tool gives you an estimate for the amount of traffic you’ll get from a particular keyword. See, even though a keyword might get X number of searches per day, that doesn’t mean your site – even if it is #1 – will get all that traffic.
Next, it lets you spy on your competition. So not only do you know how many other websites rank for a particular keyword, the tool gives you an idea of whether you can beat a particular competitor. For example, you can find out how many of your competitors include the keyword in their page titles.
Third, the tool also estimates the commercial value of a keyword. You’ve probably heard the experts talk about using “buying” keywords (those are words that suggest your prospect is a buyer and not a tire kicker). This tool helps you choose search terms from red-hot buyers.
Next, it also lets you know if some of your search terms are seasonal keywords (meaning they appear more at one time of the year than at other times). Obviously, if you’re creating Christmas sites or wedding sites, you already know you’ll have spikes in traffic at different times of the year. Market Samurai gives you an idea of when and how your traffic will fluctuate.
The information you get from Market Samurai isn’t just good for search engine purposes – it’s also good for pay per click marketing. That’s because the tool helps you estimate how much traffic you’d get with your keywords if you created an AdWords campaign.
I could go on, because the keyword tool portion of Market Samurai does much more than I have room to tell you about.
A moment ago I also mentioned that the tool is more than a keyword tool. That’s because it also helps you do things like find articles, videos and other content to put on your site, it helps you maximize your pay per click campaigns and it helps you publish content on your site (right from Market Samurai – no need to open multiple windows).
It’s a time-saver and it’s a profit-maker. And take it from someone who’s used a lot of tools, you won’t find a better keyword tool around.
2. Get Response
If you’ve been in Internet Marketing for more than a few minutes, you’ve probably heard “The money’s in the list”. I’ve seen this proven time and time again – not just with my lists, but watching other people. I’ve seen friends promote products for me and earn thousands of dollars within minutes. One of my friends recently made $24K in a day… all thanks to one email he sent out to his list. There are a lot of programs out there that’ll help with your list, but I believe GetResponse.com to be the best choice for most people. I like GetResponse.com so much because they offer a lot of phenomenal benefits.
To begin with, they boast incredible email deliverability rates. There are lots of list-building services out there, but not all of them do such a good job with making sure that emails are actually sent out to people. They’re often buggy and mediocre at best.
The interface is incredibly easy to navigate and very intuitive. I’ve been inside other autoresponder services and had a hard time figuring out what to do next. GetResponse.com makes everything insanely simple.
They also offer a lot of reports – such as how many people open up your emails, what emails they open, what subject lines work the best, and so forth. This helps you put a pulse on your list and immediately course-correct if something isn’t going well.
3. Google Tools
Google has a nice little package of tools you can use to optimize your site, split-test your campaigns and find the best keywords. Let’s go over these tools separately…
Google Keyword Tool
This is your basic keyword tool that you can use to uncover the exact terms your market is already searching for in Google. While it’s just a basic tool, this is the database that most other keyword tools (like Market Samurai) use as the basis for their lists. As such, you can be assured of getting good results if you just need to uncover your niche keywords.
Google Website Optimizer
Here’s the easiest way to explain this tool: It’s a tool you can use to split-test different variations of your website.
For example, let’s suppose you want to see if Headline A or Headline B results in a better conversion rate. All you have to do is create your two variations, load them into the tool, and the Website Optimizer takes care of the rest. The tool randomly shows your different variations to different visitors, and then it analyzes your data so you know which variation gives you the best results.
You may create one of more variations of different elements and pit them against each other. These elements include:
Your sales letter headline. It’s the most important part of your sales letter, so test this first. Sales letter sub-headlines. Your P.S. Your call to action. The opening of your letter. The guarantee. Images on your site.
Once you’ve tested these main elements, then you can test smaller elements if you’d like, such as font color, font size, Johnson boxes and similar.
This is the most powerful tool in this trio. That’s because Google Analytics gives you the ability to test and track complete campaigns as well as individual ads and sales letters. And that means you’ll know which of your marketing activities gives you the best ROI (return on your investment) so that you can spend even more time and money on these high-profit activities.
You can track things like:
An ad you place on your blog. Email ads you send via your newsletter. Email ads you place on other people’s sites, blogs and newsletters. Offline ads (such as classified advertising). Banner or text ads. AdWords ads, keywords and landing pages.