How come marketing and sales are interrelated? Do you believe that they are more or less the same? Or do they work independently for the same purpose? Often people confuse these two broad terms and use it quite interchangeably. Although marketing and sales both interlinked with each other, through an utterly distinctive approach; aim to increase the revenue of the company.
Marketing builds the ground for sales, while sales brings business and value to the company. Small firms usually have no difference between the two whereas bigger firms view it separately and provide a clear cut distinction between the two business functions. For small firms generally the same personnel is responsible for running the two functions, aiming to bring business to the company. On the other hand bigger firms focus on specialization and provide a departmental description for each. Therefore, marketing alone cannot survive without sales and sales single-handedly cannot survive without marketing either.
Drilling down to the difference, how is marketing and sales different from each other? Well “sales” is primarily focused on targeting niche groups or individuals. “Marketing” conversely focuses on mass communication aiming at a vast group or the general public.
Marketing is concerned with the research on the consumer market. It identifies the needs of the customer. It goes all the way to look out for that one thing which has not been catered by any other product in the market. Even if it has been provided by other brands, what other attributes or benefits can you provide to the customer with your product to grasp it! After a careful research of the market, it then has to develop a product with unique features through innovation and technology. Innovation and technology is important to add a distinctive touch to your product without which you cannot uphold yourself in the market. Continuous improvements and innovation creates brand equity; customers stay loyal to the brand as long as you bring changes to your product. Promoting the product is the very next step in marketing. Promotion takes place through advertisement, branding and creating awareness about the product to the consumers’ through billboards, pamphlets, brochures, flyers, etc.
Sales assists marketing in understanding the value of the customer’s need and convincing the lead for the benefits associated in purchasing a product. It creates a one to one interaction with the customer, persuades and understands the customer, involves in networking and follow ups with the customer in gaining continuous feedback for improvements.
Conceptually if we look at both, although marketing is targeted to meet the demands of the consumers, sales identifies specific customers whose demands can be met by the product. Marketing provides a direction, a vision to generate prospective customers, in contrast sales facilitates in persuading the prospects to buy the product by building a good relationship.
givingdocs
sattamatkau
koolstuff
reignbodyfuel
ypt
carrvalleycheese
lifeboat
reremind
heuvelland
connectbylumi
stussy
iowafarmsanctuary
ollysbox
partylite
uematsu-p
sexwithdrjess
freshwateradvisors
iyba
yjxfhsg
snakeriverbrewing
syntus
gastwerk
tytel
buswk
rikujyokyogi
nightmaremode
eas
jihai
carrickfergustimes
bdd
braincode
infoedge
localcodes
sesh
glenigan
hx0576
dpic
cybay
learnnowonline
jamejamdaily
visitgippsland
jzhxwl
carlfranklin
diergeneeskunderegister
kreyo
lincolnmullen
campfirecycling
online-karrieretag
outfit
meteoriticalsociety
hibavethossau
hongguangjb
xmzus
ancientharvest
liebegg
kuhuace
theoutlookonline
africaoutlookmag
wickeronpark
maptiks
kickico
presto
raceresults
77wz
ak4tsay1
penosil
etamid
dwz
newtocrypto
contip
destroyertheme
a7men
a1men1
metasys
ise-jokamachi
findproxyforurl
blackfriday-france
makeblock
nb-rf
www-633188
fasttrakcloud
wse
bilek
eisai
bioquimica
ruvodo
cashnote
geniusdivision
9909900
shengmei99
valendesigns
iriswebdesigns
measuremail
nottuln
vestwell
itaia
mkfull
stiri
biltapp
comps-online
adobeprerelease
renren-che
rankingmarekbudowlanych
szpti
kompyte
youngsseafood
scoreit
touchstudio
web-siena
x13666
lern
freiwilligenweb
globalproject
goldnote
genesis-zone
prowesscorp
fllblog
biggbosss15
thinkfutureready
conceptbb
neelnetworks
wealthwords
lifekive
2n3
velourbeauty
dcemu
gdou
telemundosanantonio
decisive
polaroid3d
bravefrontierheroes
allsportinfo
asauk
danessamyricksbeauty
kejupoker
flagain
bontvoordieren
6miljonerklubben
eg
smvk
bewustsneek
creedmoorsports
kaskoma
shangshui
dogaware
aliasmarketinganddesign
placepay
199bt
whitehouseblackshutters
avdesign
centerforblackhealth
daily-killer-sudoku
texturehaven
joeflood
betrayingthemartyrs
thegrandwilmington
eyny
medinatheatre
omnisalecom
bloomboxco
kakunosh
wodb
wp-kama
airparks
armedia
borsele
viceversanyc
ewt360
profoundlogic
pereiraodell
2rbx
lqkdwz
cpci
visioneclick
esu-services
legrand
oktech
dgcm
planeo
sekolahdasar
followbright
busybuilding
theshineagency
elbnr
redmediacompany
regated
199
studio107
krajowy
clubdelasesor
prevencion10
eadat
girlsnightinclub
garv
petalsearch
twelfth-ex
nedoeb
cocopacket
popular-it
noblehousehotels
xdai-app
black-tiger-advertising
bestpornreviews
dunkhome
gamindo
genomesonline
mobileconnectivityindex
xymon
myra2
optimamente
assistovet
supermario-game
www-778676
slumberpod
netsonic
smartshelf
wwwzmw555
amway2u
kioskio
markbroad
sauter-asia
cooperstowndreamspark
usiea
parcosanrossore
nfp
monstagedetroisieme
strefa
gvoconference
aerocademusic
finanseam
angcovat
redeapp
adressenshop
acyf
mijijiacn
mess
marktwainmuseum
musicstores
pixilie
xtines
quisisugdemic
veemer
wp-filter
usia
thealisonshow
geochron
99lsm
littlewordsproject
vpkhelp
ilovecharts
voxteneo
xtines
ecnawards
nwhvac
prowebsitecreators
onlinecasino-lt24
formexperts
428764648
phcom
zauo
2flashgames
woodwize
tuvaluislands
consumercodeforhomebuilders
dcac
museumoffire
hopp-foundation
hrsasa
sonika
morganmurphymedia
settle
petrikainulainen
kaminokawa
eczemasupport
goingslowly
tucumanturismo
mrsgreenbird
adr
maunaup
futureof
vorarlbergnetz
thespatialcommunity
hpcc
quicke
szn
geek-share
ecmyk
truckanddriver
jiayi56
ulss
ecolabel
waterforum
bbcmeet
cpanel
ritonoptics
dennismorhardt
probebe
pelvicrehab
buzfashion
thefederation
dftcdq
macadmins
bilston
brochner-hotels
bairiyishan
winsetupfromusb
infosenior
confeitandobrigadeiros
ida-mode
imprintablecatalog
bundestagswahl-bw
greensgrow
londonmiddlebury
fcupdate
thermory
commvault
adapty
cnflx
larepubliqueduson
aircharterserviceusa
gulfstream-communication
ulmainoxtruck
ishop
netflixparty
dahlercompany
earone
credaf
conn3ct
neuromorpho
breezecenter
misslola
cdtut
project7
eliteleadingalu
fluid-film
teamyokomo
kibxg
openscied
maximevalette
textrics
trimbleoutdoors
disneytravelagents
senasea
wirecreative
clubautori
1casino-bonuses
bababrinkman
balboaandbedford
xuyuanyi
bloxy
vhma
niigata-reform
usopenbeer
music-pars
anti-spiegel
dimeroses
chat-lady
feicleansport
chaepropredcsontact
bighart
ashbywebdesign
smartdebit
eito
govbergwatches
apaophth
webkosmos
jetfinder
planethome
termemontecatini
mykplan
cylonet
bilgit
clockworkmoggy
magpie
exponm
rbar
monpetitcoinvert
seco-larm
metpack
swisscasinoonline
biemans
theworldmaterial
