Marketing is one of the popular career options for fresh graduates. There are many reasons why many people are drawn into marketing – it offers good career opportunities, job stability and status. And of course, marketing jobs are challenging. Marketing jobs are not monotonous; market trends keep on changing, there is always one or the other technique to learn, case to study, strategy to research and so on, that make people in this field feel satisfied with their job.
But, not everybody can get into marketing jobs. In order to have a career in marketing, along with a passion to pursue marketing, one should have three key talents. To check whether or not you have the three talents required to get into this field, answer the following questions.
1. Can you think creatively or ‘out-of-the box’? or Are you a creative person?
2. Can you gather, organise, understand and draw conclusions from complex data?
3. Can you plan, organize, direct and control team members to get things done properly?
If your answer is ‘Yes’ to at least one – you will probably do well in a marketing career. How? Let us explain. If you answered ‘Yes’ to the first question, you are creative; analytical for second and coordinative for the third – three talents required to get into a marketing job. Though possessing all the three is not mandatory, having at least one of them is critical to do a marketing job.
Let us see why these talents are required in marketing jobs.
1. Talent for Creativity
The Chartered Institute of Marketing defines marketing as “a management process responsible for identifying, anticipating and satisfying customer requirements profitably”. To make it simple, marketing is about identifying consumer demand for a product/service and developing ways to encourage people to purchase more of them to make the company profitable.
So, any marketing specialist should have the ability to think out-of-the box and do things in a fresh, unique, and innovative way and satisfy customer requirements. The candidate should be able to think beyond the traditional modes, not just going with assumptions, to solve unpredictable problems associated with consumerism.
The candidate should understand the commercial realities affecting the organisation and come up with ideas that should respond to the environment in order to make them viable. Creativity is required especially in two areas – graphics and copy writing. Both are critical to send an advertising or promotional message clearly and effectively, whether it is using printed documents or electronic media.
For people with creative talent, marketing offers various career options like illustrators/visualizers, creative directors, web/graphic designers, copy writers, etc. So, if you think you have the talent for creativity, there are always opportunities in marketing waiting for you.
2. Analytical Talent
The next talent that opens doors to marketing career is the ability to think analytically. The candidate should have the ability to look beyond the numbers or data to find out the underlying patterns, trends, and connections. Armed with the data s/he should effectively evaluate a problem by paying attention to detail with perseverance. This needs logic and analysis. The ability to see the big-picture along with logic and analysis is valued highly in marketing.
Analytical ability is critical in marketing jobs as there will be a continuous need to track and analyse changing consumer behaviour, buying patterns, emerging trends, etc., which help in determining what exactly consumers are looking for. The candidate should analyse the information to establish facts and principles to develop new products or modify existing product, design the packaging and develop advertising strategies to make the product stand out among its competitors and to attract and engage the customers.
You can find various job roles like marketing analyst, market research specialist, SEO analyst, etc. So, if you believe that you have analytical talent, you can opt for marketing and make the best use of your talent.
3. Talent for Coordination
People who have talent for coordination are the people who can proactively coordinate the execution of a plan, i.e., to organize, direct and control resources to accomplish desired goals in a timely manner. They possess the ability to work with a number of people performing different operations and to make sure that all are working with a same objective to reach the organisational goal. In addition, they will have effective spoken and written communication skills to express their ideas and views clearly.
Marketing is not a single operation. People in marketing department need to work with various teams of the company to get their work done. In such a scenario, the art of co-ordination is critical at every step. Right from the product designing department, product development, packaging, pricing, distribution, to the sales department, they need to collaborate with all the departments in the organisation.
This clearly shows that an effective working relationship between the marketing and the other functional departments is essential for a company’s success and for this talent to coordinate is essential especially for marketing coordinators.