If you have ever wondered how article marketing fits into the marketing mix, then this article was designed for you. In today’s world, marketing is immensely focused on customer satisfaction. Therefore, pleasing and keeping customers have become the priority for marketers. Marketing involves implementation of the marketing mix of product creation, pricing, promotion and distribution of goods and services to satisfy consumer and organizational needs. They are regarded as a mix since they are incorporated into one marketing program to achieve desired outcomes. This article will help you to see how article marketing used as a part of the marketing mix draws prospective customers to your product.
The Four Ps
Marketers utilize the marketing mix by
Product design.
Pricing the product competitively.
Placing the product where the consumer can get it when and where they want it.
Promoting the product so that people know about it and are motivated to buy it.
The Marketing Process
This involves the following:
1. Analyzing market opportunities (research consumer needs).
2. Selecting your target market.
3. Developing the marketing mix (design a product, set a competitive price based on production, distribution & promotion costs, identify a place where customers can obtain the product and devise an appropriate promotional campaign).
4. Managing the market effort (through control and analysis).
Making the process work for you:-
• Your research and investigation reveals that young professional women would like a certain line of hair products.
• You will then ascertain your production, distribution and promotion cost and competitors’ price. After this, you will set a price for your line of hair products.
• You realize that the best places for distribution and sale are your upscale retail stores so you proceed to create a distribution relationship with them.
• Next you will need to create a strategy to get people to know about and use your line of hair products. As a savvy marketer, you ask yourself, ‘what is the most affordable way to reach a wide audience?’ The answer suddenly becomes clear – article marketing via the Internet!!
Congratulations!! You have successfully implemented the marketing mix and are now on a growth path.
Article Marketing & Promotion
Article marketing involves implementing the fourth P (promotion) of the marketing mix. This involves writing and posting short and informative articles about businesses, products and services on multiple article directories. These directories experience significant number of visits (traffic) and some search engines (Google, Yahoo etc) regard them as authority sites. This results in exposure for the business as the article is accessible to a large audience. Most of all, the article receives a great amount of free traffic. This form of advertising is both cost effective and penetrative especially for small businesses.
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