Every business owner needs the right marketing plan outline to make it in today’s economy. You can’t expect to do what the norm was 30 years ago and get quality results. It takes more then buying random ads around your local area and hoping for the best. The days of spray and pray marketing are gone. Now is the time to prepare for the future and prepare for success.
There are 5 major areas of a great marketing plan outline. You want your business to be perfect in all of these areas to ensure you will see huge returns. Remember, with all aspects of promoting your business, if you are not getting a return on your investment, it’s not a good marketing method. Just keep that in mind throughout your marketing journey.
Okay, let me show you the five major areas that when perfected will bring in huge returns.
Everyday Media Advertising
This form of advertising is what most small business owners think about when they think marketing. It includes your yellow page ads, your newspaper ads, your radio slots, and television commercials. This is where most business owners are losing out on huge amounts of their budget. With all of these forms of marketing, the key to success is tracking. You don’t want to be spending $3,000/month on a yellow pages ad without knowing how many calls it is developing for you. So with all of these advertisements, make sure that you are creating a method of tracking the results.
Marketing to People You Already Have In Your Database
If you’ve been in business for even more then a year, you have a database of previous and potential customers. If you don’t, then implement that RIGHT NOW! Your database is gold. More then likely you have a couple hundred to a couple thousand of names, emails, and addresses just sitting there not being utilized. Why did you collect them in the first place? To promote to them later on. Split your database into the previous buyers and the potential customers. Send each either email promotions, direct mail coupons, referral options, or even just a little something saying ‘hi, remember me’. That’s all you want to happen. You want them to remember you.
Finding Your Alliances
Make a list of all the types of businesses that work with the same type of people you target. Are you a makeup artist? Then make good friends with every hair stylist in the area. Know any music producers or film directors? Start giving them a call and begin the cross referrals. Business to business relationships are major money makers for every industry. Jay Abraham (a genius marketer) focuses his efforts on building business alliances and makes companies millions of dollars from very little effort.
You want to be know locally right? Well, start getting out in the community and help them out. Everybody wants before they give. It’s just a way of life. So you have to give before you want. Hold special events for your community. Call up your local charities and offer to donate x amount of dollars in exchange for access to their database. Make good friends with your local newspaper reporters or newscasters. Their are endless possibilities with this.
Build that Web Presence
The internet could be the only thing you need in a marketing plan outline. It is one of the most powerful business tools you can even imagine. Why? Well, because all of a sudden you are limited to your 3 mile radius market. You now have the world at your fingertips. Find outsourcers and distributors around the world and all of a sudden you just quadrupled your income because a city in Germany loves what you provide.
Not only does using the internet to build your business allow you to reach more people, it’s what people use to research your business everyday. I heard a great quote the other day that said ‘People shop online and buy offline’. This means they make their decision before they even come to talk with you. If you don’t have any web presence, do you think they are going to pick you over your competitor?
This marketing plan outline will guarantee you succeed if you follow through with all five areas. Every market and business will be different. Each business owner is going to have their strengths as well. Some may make a killing from database marketing while another doubles profits in 30 days because they made friends with a local reporter. Don’t limit yourself. Do them all.