Would you like to know how to become a video marketing queen?
How about – in about ten days flat?
Well! I guess it does depend on definition, so let’s start there.
If you typed ‘video marketing queen’ into Google – well the thing is, that Google is dynamic. So now if you typed that search term into Google, I could be in the results or not – but that the time of writing this post (which was only last night, 16 May, 2010) 0- but cause it was late, I didn’t finish writing the post, and saved it as a draft – I was not ranking for that keyword with this site on the first page of Google.
But blimey down, woke up this morning and I’m #2 in Google.
Now, this wasn’t just an accident, believe me. I did rather a lot of secret and not so secret things to get that result. But nothing any Internet Marketer or Video Marketing Queen worth her salt doesn’t know.
(Just shows how FAST this can happen, and how clever Google is at finding new, fresh, and relevant content to give to people. )
Now, about how I spotted this opportunity in the first place – or rather, Belinda helped me – I was still trying to concentrate on ‘video marketing ‘ and ‘video marketer’. I’m #1 in Google for ‘video marketing now’, ‘video marketing Sydney’ (with another property), #2 for ‘Barbara Griffin’, #2 for ‘video marketing queen’, #8 for ‘Sydney video marketer’ and ‘video marketer Sydney’, and even #49 for ‘video marketer’ which is a really great one to go for (yet much more competitive).
Now the point of being on the front page of Google isn’t sort of anything meaningful in itself, though the ego likes it of course, when hard work has been done. It doesn’t mean a billion hits, or a million dollars, necessarily, because that (the million, LOL) depends on other things like if people come to my page and think I seem like someone cluey and fun who they’d love to do business with and get in contact with me – or hire me, or maybe even offer to buy this site from me for a bazillion dollars because of all the fun content and Google rewards in the form of ranking that it’s not only already getting, but will continue to get (did I mention this site is only 25 days old????!!!)
Actually, forget Google for a minute – I’ve been using Market Samurai which pulls information not only from Google but other sources, to give me a really slammin’ picture of what’s going on, and who’s ranking for that keyword. That link I gave you give you a free trial for ten days, so do check it out even if you don’t buy it!
Market Samurai is perhaps a little gnarly to use at first, but it’s also easy. Once you have the right information inputted, you click ‘generate results’ and the software basically colour codes it for you.
I.e. Lots of green means GO – AKA – opportunity!!!
So, Market Samurai (giving away one of my video marketing queen trade secrets here!) – tells me that out of the top ten results in Google for the keyword ‘video marketing queen’, not one single site has the keyword in the title, URL, description, and header.
I wouldn’t exactly call it a paddock, but there are certainly green grass opportunities that Market Samurai shows me, when I analyse the competition.
So, because I am a bit of an SEO expert (ha!) and know how to spot an opportunity when I see one, I think BINGO! – because why? Because the sites that are ranking for that keyword are just sort of random sites, i.e. links to videos or popular blog posts on the subject.
So, first step is that I see if I can buy the dotcom. Well, unfortunately someone already owns the dot com, but there is something odd going on here, because when I type site:theirurl.com into Google, our dear old fave search engine has only indexed one page, and that’s a.swf file.
I try to click on the file, which gives me a video which takes up the whole screen and doesn’t load. I type the domain into Google and it redirects to another domain. So I conclude – no SEO competition there!
I therefore confidently head over to namecheap.com and buy a bunch of domains. Hey, well they are available, and Market Samurai says green, which means, GO, right!
By the way this is what it is supposed to look like when you type site:yourdomain.com into Google.
I then put up some websites on each domain, with a modicum of content on them to boot.
The.me hasn’t been indexed yet, which is not really surprising as I am not sure how much Google values that suffix. Anyway; so now to tackle the other ten listings on the front page of Google.
I may not take them all out by the end of the 30 day challenge, but I’m happy with achieving a #2 spot for the time being.
The moral of the story is: Never build your brand on ‘rented’ properties (i.e. Web 2.0/Social Media).
A true video marketing queen would never build her house on sand; but a palace, owned by her, and one that she can pass on to her descendants. (or, sell… hehe)
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