In one of the previous articles I wrote about the history of network marketing which offers a great explanation regarding where the model of network marketing comes from. Yet the whole game changed the last couple of years. And the cause of that is: THE INTERNET.
This article “What Is Network Marketing? The Future Of Network Marketing” will concentrate on the evolution from traditional network marketing into online network marketing and the future of network marketing.
No 1 Marketing Principle: Target Your Prospects
What people that are engaged in network marketing or have been before remember, is that the distributor that contacted them asked them to make a list of their network: relatives, friends and other individuals they might know. The next action was to make contact with all these people to become part of your team or to consume the product.
If we look at this tactic from a marketing point of view it is really silly. The most essential factor in marketing is “targeting your prospects”. Hence who are the individuals you are trying to find when you look for business partners? Is it truly Uncle John who is 70 years old?? What I would like to clarify is that you have to focus on entrepreneurs! Sadly not every person has them in their direct network.
Are there more fish in a little pond than in the Ocean?
The question above leads to our second aspect on the subject of prospecting. In order to get in touch with your prospects you either have to meet them in person or call them. This indicates you are required to travel or spend money on phone bills, especially long distance calls. Therefore the region people worked in with traditional network marketing is rather small, equivalent to a little pond. The odds that you will locate the fish you are seeking are smaller when you look in the little pond. But how possibly will you make contact with the fish in the ocean?
Time is your most precious asset!
As stated above, with traditional network marketing you have got to get together with your prospects in person or call them. This is not an automated system so you will spend time on it. Given that you have to spend your own time day after day into an assignment, it reduces the potential of the task because you have just 24 hours in a day. I particularly consider that Freedom is the number 1 motive why folks start a network marketing business.
Turn out to be the teacher: that is the key to success!
Training is truly important in network marketing. A distributor gets compensated to deliver his wisdom and skills to the distributors in his network. Training your network implies spending time as well (Individual training, seminars, etc.).
Technology brings Freedom back
Taking a glance at the number of people that made a fortune with traditional network marketing strategies we have to realize that these tactics worked. But now that we have the Internet on hand, the new generation of network marketers is capable to change the whole game.
There is no better way to target prospects then the Internet. There are never-ending methods of setting up a marketing campaign (Pay per click, Forum marketing, Blogging, social networking). Rather numerous alternatives do not even cost a dime. This permits you to target your prospects and let them approach you rather than you pursuing your prospects.
Approximately 2 billion persons are using the Internet and are one click away from the information you desire to share with them. This is the ocean we talked about previously. Through the right campaigns you will be capable of building an never-ending stream of good targeted prospects.
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