Bum Marketing Method
Some argue that bum marketing is losing its relevance. Yet, just like other techniques, you can make a really good bum marketing method if you know how to effectively apply skills needed in this type of industry. It is also beneficial to your overall business goals if you integrate bum marketing into your business plan. It is as relevant before as it is now.
Bum marketing method shares similarities with article marketing where articles that promote and market various products and services are submitted to article directories by affiliates. Generally, it also utilizes free online resources for the marketing of products and services, hence, the term bum marketing. It is advantageous because you get to spend less or nothing to increase your profitability.
Choosing Your Products and Niche
The first step in bum marketing method is choose the products and services that you want to promote. You can choose a product or products that are readily marketable and popular in the market. You can choose consumable products to ensure that you get a regular consumer base that will continuously make repeat purchases. Aside from the physical products, there are also products of intellectual property. These include books, e-books, images and videos. After you have chosen a product, you can sign up to legitimately distribute, market or promote the product as an affiliate.
After you have chosen your product, you can now choose various niches that are relevant to your chosen product. Your chosen niches should make the promotion of your products and services easier. Find niches that have a ready market or audience. Find a niche that is specific and detailed for easy bum marketing. It should be well targeted to suit your target audience.
Choosing Your Keywords
After choosing your products and your niches, you should now be ready to generate keywords that will greatly help in increasing traffic to your articles. This is the next step in bum marketing method. Keywords are words that internet users enter into the search box in search engines. You can research on the keywords using analytics of various search engines. Search engines such as Google can provide you with a list of keywords that are more likely to be used by audiences in their queries related to your niches. Google also provides information about how many competitors are using the same keywords in their content.
Even with a great niche and a very marketable product, you will not likely generate traffic to your articles if you use the wrong keywords. You can get a list of keywords for free. But you can also choose to buy a set of keywords for bum marketing if you want to skip the research.
Finding a Niche Market
The next step in bum marketing method is to find a niche market. The best niche market to target includes individuals who are potential consumers to your products and services. Your target niche should be targeted to those who are looking to purchase items over the internet. Choose a niche market that is actively looking for specific brands of products. Choose a market that has credit cards and who can pay for the products they search online. Choose a niche market that you feel you can easily do a bum marketing method.