I do article marketing every week and always will.
If you are not doing article marketing now, or trying to but not succeeding, let me share why I love it and how it can help you too.
Article marketing works better than many paid methods of advertising.
There are two core truths about article marketing:
One – article marketing creates totally free traffic year after year after year. I still get traffic from articles I wrote and submitted in 2007!
Two – Blogging IS article marketing. So if you have a blog now, you are in the article marketing business already!
Here are the top ten reasons I love article marketing:
1. Article Marketing works
If you look at the history of what work online you will see a pattern. There are short term players who create a big splash, then fade away.
There are SO many people who have promised “the next big thing,” that have climbed the gravity ladder and then fell, never to be seen again.
Then there are long term players.
Men and women who share their knowledge openly for the benefit of all, knowing that people who like their message will respond and buy their products.
Three examples are: Paul Myers at TalkBi, and Brian Clark at Copyblogger, and Jimmy Brown at Imstitute.
All three are article marketers, all three have thriving businesses and strong reputations.
2. Article marketing builds credibility
When people trust you and believe what you say, they buy from you. They listen to you. They rely on you.
They trust you. This is more valuable that almost any other asset you can earn. Yes, I said earn. There are no shortcuts here. You simply give your best.
I make sales every time I send an email to my list. Why? Because I have worked hard to give the people on my list true value, before asking for anything in return. These are good people who want to learn, grow and have a real business online.
You can join my list and read helpful articles for *years* and never be required to buy anything at all.
That activity builds trust. Best of all, it helps people.
And that’s what’s it is all about. At the end of my days it won’t be the money I will be counting – it will be the people helped. Not preaching, that’s just how I see it.
If your focus is giving, more than receiving, it will all work out. The making money online part of the equation will take care of itself. I have seen that happen many times.
3. Article writing can be outsourced
Don’t want to write or like to write? No problem. You don’t have to!
However, there is both good and bad news– when it comes to outsourcing.
The bad news is that you can’t expect to pay $5 per article and end up with a good product. You’ll end up with some spun article that will get you slapped.
The good news is that there are terrific writers online who love to write, love to work from home and will write excellent articles for an affordable price.
These articles will belong to you. They will be your articles, never to be sold or used by another person. You own the copyright.
The best writer I know online is Meredith Pond. She doesn’t even know I’m writing this, but she is flat out the best in the business in my view.
Two more resources I use personally are Elance and VA Classroom. I have purchased excellent copywriting at both.
4. Article marketing is durable
The lifeblood of the Internet is information. Without unique high-quality information Google goes out of business.
When YOU become the information supplier, you are rewarded with more and more visitors, year after year.
I still get visitors from articles I wrote years ago!
My motto is simple — do the work once and profit many times!
Article marketing does that.
5. Article marketing pre-sells
While giving away content is great, you still need to sell something, right?
With article marketing you can do both.