1.0Top To Highhttps://toptohigh.comtripmegamarthttps://toptohigh.com/author/tripmegamart/rich600338<blockquote class="wp-embedded-content" data-secret="fUbgdbfgcv"><a href="https://toptohigh.com/3-ways-edgar-allan-poe-can-supercharge-your-marketing-337/">3 Ways Edgar Allan Poe Can Supercharge Your Marketing-337</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://toptohigh.com/3-ways-edgar-allan-poe-can-supercharge-your-marketing-337/embed/#?secret=fUbgdbfgcv" width="600" height="338" title="“3 Ways Edgar Allan Poe Can Supercharge Your Marketing-337” — Top To High" data-secret="fUbgdbfgcv" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> Marketing is the lifeline of your business and you need a dynamic marketing program for your business to grow. As a business advisor, the constant complaint I get from clients is that they just can’t afford the marketing they need. To help your marketing be more effective and get a higher return on investment, I’d like you to remember Edgar Allan Poe with my little parody of The Raven: “Once upon a midnight dreary, while I pondered weak and weary, Over so many ways to help my business grow. Marketing ideas I was creating, but my budget’s so berating, Media exposures are begetting expenses as my constant foe. Finding ways to spread my story with finances low Big ideas, so little money, then I discovered POE.” Edgar Allan Poe is one of my favorite authors, but POE is also an acronym for the 3 categories of media marketing. Though a common practice in large enterprises, POE is often overlooked by smaller businesses. The term media marketing is most often thought of in the context of mass media but, in reality, media marketing is simply communicating your story, whether to a mass market or to one individual. Recognizing and understanding the […]