1.0Top To Highhttps://toptohigh.comtripmegamarthttps://toptohigh.com/author/tripmegamart/rich600338<blockquote class="wp-embedded-content" data-secret="AqlncRVTjp"><a href="https://toptohigh.com/6-rules-for-ensuring-high-open-and-click-rates-with-your-email-marketing/">6 Rules for Ensuring High Open and Click Rates With Your Email Marketing</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://toptohigh.com/6-rules-for-ensuring-high-open-and-click-rates-with-your-email-marketing/embed/#?secret=AqlncRVTjp" width="600" height="338" title="“6 Rules for Ensuring High Open and Click Rates With Your Email Marketing” — Top To High" data-secret="AqlncRVTjp" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> I’ve been in the trenches of email marketing for more than four years. I’ve sent hundreds of emails to more than a dozen databases. I’m obsessive about analytic data. I explore the tiniest details to maximize my open, click, and conversion rates. According to industry reports, the average open rate for email marketing is 13.2 percent, and the average click rate is 2.73 percent. The databases I manage average an 85 percent total open rate and a 20 percent click rate. So how do I do it? By religiously following the rules below: 1. Set Clear Expectations Up Front On your webforms, make sure people know what they’re signing up for. Tell them how often they’ll receive emails from you and the type of content they can expect. 2. ALWAYS Use Double (or Confirmed) Opt-In A common debate among online marketers is whether your email marketing database should be single or double opt-in. With single opt-in, website visitors simply enter their name, email address, and any other data in a web form and they automatically receive their free gifts and are subscribed to your mailing list. Double opt-in adds another step-people who enter their information on your site receive a […]