1.0Top To Highhttps://toptohigh.comtripmegamarthttps://toptohigh.com/author/tripmegamart/rich600338<blockquote class="wp-embedded-content" data-secret="50OaZoBBgj"><a href="https://toptohigh.com/a-content-marketing-plan-3-tips-to-improve-your-website-visibility/">A Content Marketing Plan: 3 Tips to Improve Your Website Visibility</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://toptohigh.com/a-content-marketing-plan-3-tips-to-improve-your-website-visibility/embed/#?secret=50OaZoBBgj" width="600" height="338" title="“A Content Marketing Plan: 3 Tips to Improve Your Website Visibility” — Top To High" data-secret="50OaZoBBgj" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant, and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Generating new business online requires a content marketing plan with the proper blend of the following: What You Say Your customer is far more concerned about their problems than they are with your strengths. An ad or article that seems to scream “Look at me!” is more likely to be considered hype and propaganda by potential customers. Instead, focus on identifying your customer’s needs and presenting solutions by offering valuable information. Since you are not likely to have met the customer, you’ll need to put yourself in their shoes and create content that would interest and help them. When you do a good job of this, you build rapport and credibility while establishing yourself as an expert in the niche. How You Say It It is no secret, keywords make the world (wide web) go round. You […]