1.0Top To Highhttps://toptohigh.comtripmegamarthttps://toptohigh.com/author/tripmegamart/rich600338<blockquote class="wp-embedded-content" data-secret="keYXxk9Yxc"><a href="https://toptohigh.com/are-you-making-the-right-use-of-marketing-automation-solution-607/">Are You Making The Right Use Of Marketing Automation Solution?-607</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://toptohigh.com/are-you-making-the-right-use-of-marketing-automation-solution-607/embed/#?secret=keYXxk9Yxc" width="600" height="338" title="“Are You Making The Right Use Of Marketing Automation Solution?-607” — Top To High" data-secret="keYXxk9Yxc" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> Marketing automation solution is often looked upon as the panacea to all the sales and marketing woes. To most of the marketers it is like a ‘set it and forget it’ kind of solution that can move the leads swiftly through the sales cycle with no extra effort required. But unfortunately what they don’t realize is that using the solution alone will not suffice. In fact most of the organizations fail to realize the full value of the investment made in marketing technology. The truth is that if you are going to depend solely on an automated tool to nurture your contacts and leads, you are in for some big trouble. Using barely marketing automation solution to grow contacts list One major disadvantage of using only an automated solution for the purpose of adding new contacts to your database is that you will run out of people you can direct your marketing efforts to in a while. Generally, email marketing lists keep losing its relevance to some degree with every passing year, retaining on average 75% of the members after each year due to overturn at companies. With people swapping jobs and companies undergoing management changes, the current email addresses […]