{"version":"1.0","provider_name":"Top To High","provider_url":"https:\/\/toptohigh.com","author_name":"tripmegamart","author_url":"https:\/\/toptohigh.com\/author\/tripmegamart\/","title":"Develop A Marketing And Marketing Communications Strategy And Plan For Small Or Midsized Companies-43 - Top To High","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"vPzFHfQ2Cj\"><a href=\"https:\/\/toptohigh.com\/develop-a-marketing-and-marketing-communications-strategy-and-plan-for-small-or-midsized-companies-43\/\">Develop A Marketing And Marketing Communications Strategy And Plan For Small Or Midsized Companies-43<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/toptohigh.com\/develop-a-marketing-and-marketing-communications-strategy-and-plan-for-small-or-midsized-companies-43\/embed\/#?secret=vPzFHfQ2Cj\" width=\"600\" height=\"338\" title=\"&#8220;Develop A Marketing And Marketing Communications Strategy And Plan For Small Or Midsized Companies-43&#8221; &#8212; Top To High\" data-secret=\"vPzFHfQ2Cj\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"Planning for the year ahead is never an easy task. Lack of resources (people, time, budget), keeping up to date on what&#8217;s going on in your market, obtaining quality leads and improving brand awareness and reputation have become increasingly difficult for all organizations &#8211; for profit companies as well as nonprofits. This has become especially true among US CEO&#8217;s who are concerned with not just domestic but also international uncertainties. Developing A Marketing And Marketing Communications Strategy Is Critical This should be your priority. Without a strategy for a plan there are way too many opportunities to get off track and chew up your investment. Your ROI will suffer. Consider the following to focus your efforts when developing your strategy and plan: 1. Determining, understanding and verifying your target customers and prospects should be at the top of your agenda. To improve profitability and ROI you must know what your audience wants and needs, how they perceive your brand and how it stands up to competition. Be sure to avoid industry and company &#8220;myths&#8221; and internal &#8220;opinions&#8221;. Employ primary and secondary research to understand your audience. With so much information available about companies and brands, it is truly the Age [&hellip;]"}