1.0Top To Highhttps://toptohigh.comtripmegamarthttps://toptohigh.com/author/tripmegamart/rich600338<blockquote class="wp-embedded-content" data-secret="nU9QyfGiHn"><a href="https://toptohigh.com/interview-with-a-chief-marketing-officer-tracy-wehringer-nip-group-280/">Interview With a Chief Marketing Officer: Tracy Wehringer, NIP Group-280</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://toptohigh.com/interview-with-a-chief-marketing-officer-tracy-wehringer-nip-group-280/embed/#?secret=nU9QyfGiHn" width="600" height="338" title="“Interview With a Chief Marketing Officer: Tracy Wehringer, NIP Group-280” — Top To High" data-secret="nU9QyfGiHn" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> Tracy’s initiative as CMO of NIP Group has been to see full integration between the CRM and email marketing platforms to better align marketing and sales while building and executing long-term strategy as it relates to the brand, marketing positioning, lead generation and retention. NIP Group is now leveraging their CRM and email marketing platform integration, enabling sales to assign personas, model attribution and map their customer journey through the sales funnel. Tracy also shared her perspective on marketing industry trends, platforms and tools as well as challenges she faces as CMO of a growing company. Here are the questions and answers from an interview conducted in Charlotte, North Carolina: What is your background / previous experience that led you to your current position? Previously I worked with consulting firms, serving a variety of industries (such as Premier Global, etc.). Most of the companies I partnered with were in the B2B space. I worked to open new markets, feature functionalities for products and highlight barriers to growth and market. I would often do the analytics and reporting needed and show what that looks like. While I did some consumer marketing, most of what I focused on was higher-level, B2B companies, […]