{"version":"1.0","provider_name":"Top To High","provider_url":"https:\/\/toptohigh.com","author_name":"tripmegamart","author_url":"https:\/\/toptohigh.com\/author\/tripmegamart\/","title":"Marketing in the Health and Fitness Business - It's All Vanity - Top To High","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"4GeZggCoN0\"><a href=\"https:\/\/toptohigh.com\/marketing-in-the-health-and-fitness-business-its-all-vanity\/\">Marketing in the Health and Fitness Business &#8211; It&#8217;s All Vanity<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/toptohigh.com\/marketing-in-the-health-and-fitness-business-its-all-vanity\/embed\/#?secret=4GeZggCoN0\" width=\"600\" height=\"338\" title=\"&#8220;Marketing in the Health and Fitness Business &#8211; It&#8217;s All Vanity&#8221; &#8212; Top To High\" data-secret=\"4GeZggCoN0\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"If you&#8217;re in the health and fitness business, you may think you&#8217;re selling health and fitness. Well, you are&#8230; but in order to sell your product or service, you have to think as though you&#8217;re not. You see, you&#8217;re really selling attractiveness, sexiness, desirability, and fun. That&#8217;s because the health and fitness movement revolves around vanity. It&#8217;s a fact of advertising that it&#8217;s harder to sell a negative than a positive. Sure, everyone knows we should be healthy and fit because we&#8217;ll live longer and better; we&#8217;ll be able to take care of our families better, do our jobs better, be better citizens, and never become a burden to anyone. A poor diet, a sedentary lifestyle, and bad habits such as smoking, drinking too much, and recreational drugs are all risk factors for obesity, high blood pressure, heart disease, and cancer&#8211;not to mention disabling and deadly accidents. Our health problems become society&#8217;s problem. Everybody knows this. But negative messages are seldom very effective. &#8220;Quit smoking or you&#8217;ll get lung cancer and leave your spouse bereaved,&#8221; &#8220;Give up cheeseburgers so you won&#8217;t die of a heart attack,&#8221; and &#8220;Get more exercise so you can work harder and not lose your job&#8221; [&hellip;]"}