1.0Top To Highhttps://toptohigh.comtripmegamarthttps://toptohigh.com/author/tripmegamart/rich600338<blockquote class="wp-embedded-content" data-secret="aJsYhhA71r"><a href="https://toptohigh.com/marketing-or-advertising-which-is-what-and-why-502/">Marketing or Advertising: Which Is What and Why?-502</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://toptohigh.com/marketing-or-advertising-which-is-what-and-why-502/embed/#?secret=aJsYhhA71r" width="600" height="338" title="“Marketing or Advertising: Which Is What and Why?-502” — Top To High" data-secret="aJsYhhA71r" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> Though the distinctions between Marketing and Sales have been clearly established for a good number of years, those between Marketing and Advertising continue to cause confusion in many circles. While certainly not the ultimate authority on those distinctions, I’d like to offer some suggestions that may explain which is what… along with the reasons why. The first suggestion – for obvious reasons – is this: Marketing, however you ultimately define it, should be a profit center, not a cost center. Were you look up the words Marketing and Advertising in various dictionaries, where you’d expect to find the authoritative meaning of those words, here’s a sample of what you’ll discover for Marketing: “… the total of activities involved in the transfer of goods from producer or seller to consumer or buyer, including advertising, storing, shipping and selling.” A typical definition for Advertising often refers to it as, “… the act or practice of calling public attention to a product or service, especially by paid announcements in newspapers and magazines, on radio or television, etc.” Other than telling you that Marketing is a much more involved process of which Advertising is merely a part, dictionaries don’t seem to contribute much toward […]