1.0Top To Highhttps://toptohigh.comtripmegamarthttps://toptohigh.com/author/tripmegamart/rich600338<blockquote class="wp-embedded-content" data-secret="2A2D97V4OY"><a href="https://toptohigh.com/mind-the-gap-aligning-strategic-and-tactical-marketing-750/">Mind The Gap: Aligning Strategic and Tactical Marketing-750</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://toptohigh.com/mind-the-gap-aligning-strategic-and-tactical-marketing-750/embed/#?secret=2A2D97V4OY" width="600" height="338" title="“Mind The Gap: Aligning Strategic and Tactical Marketing-750” — Top To High" data-secret="2A2D97V4OY" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat…. –Sun Tzu, “The Art of War” We marketers are an ambitious lot. We often aspire to corporate leadership, so we spend a great deal of time and energy establishing and developing a reputation for strategic marketing competence. This may often happen to the detriment of tactical skill development. However, marketers who master strategic marketing, tactical marketing and the critical integration of the two are more likely to build successful brands in the long run, and they are more likely to be prepared for senior leadership. What do we mean by strategy and tactics? The word “strategy” conjures up visions of masterminds creating new and amazing directions for businesses to pursue. Contrast this with “tactics,” which conjures up visions of managing day-to-day tasks. These terms have their roots in military history, dating from the time of the ancient Greeks. Indeed, the definition of strategy from the Oxford English Dictionary shows the traditional demarcation: Strategy is “the art of a commander-in-chief; the art of projecting and directing the larger military movements and operations of a campaign. Usually distinguished from tactics, which is the art of […]