{"version":"1.0","provider_name":"Top To High","provider_url":"https:\/\/toptohigh.com","author_name":"tripmegamart","author_url":"https:\/\/toptohigh.com\/author\/tripmegamart\/","title":"Search Engine Marketing: 3 How To Steps to Get Your Emails Delivered - Top To High","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"yG74TNbC9E\"><a href=\"https:\/\/toptohigh.com\/search-engine-marketing-3-how-to-steps-to-get-your-emails-delivered\/\">Search Engine Marketing: 3 How To Steps to Get Your Emails Delivered<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/toptohigh.com\/search-engine-marketing-3-how-to-steps-to-get-your-emails-delivered\/embed\/#?secret=yG74TNbC9E\" width=\"600\" height=\"338\" title=\"&#8220;Search Engine Marketing: 3 How To Steps to Get Your Emails Delivered&#8221; &#8212; Top To High\" data-secret=\"yG74TNbC9E\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"An essential element of integrating search engine marketing management with strategic email marketing is testing for deliverability and spam filters. If you follow the elements of strategic email marketing in previous articles in this series, your emails should be highly deliverable. Luckily there are ways to test for likely deliverability before you deploy. One way businesses are learning more about online marketing is through social media marketing training. The better email solution providers include tools to help you avoid the spam filter &#8211; these tools analyze and determine the deliverability of your messages before they are sent. Use them to optimize your email title, content, images and links to ensure they will not be blocked by spam filters. That may mean creating better headers or subject lines or rewriting content so it doesn&#8217;t get picked up by spam filters. Having a good content score does not guarantee deliverability since things like email sender reputation and reader engagement count as well, but you can certainly identify any content with a bad score before you send. And don&#8217;t forget to check deliverability stats after deployment to validate the prediction and to make further modifications for your next email send. To recap the [&hellip;]"}