1.0Top To Highhttps://toptohigh.comtripmegamarthttps://toptohigh.com/author/tripmegamart/rich600338<blockquote class="wp-embedded-content" data-secret="VL0BE6WCiw"><a href="https://toptohigh.com/understanding-marketing-strategy-and-why-you-should-have-one-431/">Understanding Marketing Strategy and Why You Should Have One-431</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://toptohigh.com/understanding-marketing-strategy-and-why-you-should-have-one-431/embed/#?secret=VL0BE6WCiw" width="600" height="338" title="“Understanding Marketing Strategy and Why You Should Have One-431” — Top To High" data-secret="VL0BE6WCiw" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> Many of you understand the basic concept of marketing. However, to ensure we are all on the same page, here’s a brief refresher. Definition of marketing: Marketing is the essential process of effective communicating the value of your product and or service to your target customer base. The goal is to peak their interest enough, allowing them to take action and buy your product or service. You are really doing an amazing job if your customer then refers another customer. If you are a business and you don’t believe in the process of marketing, I highly recommend you re-think your overall business strategy. You absolutely need marketing to attract a relevant customer base to sell your product or service and have a real chance at making a profit. Now that you’ve taken a brief refresher as to what is marketing and the importance, the next step is developing a marketing strategy. What is a marketing strategy? A marketing strategy will help your organization to develop the most optimal process, focusing your scarce resources on convertible opportunities. Your goal with a marketing strategy is to increase the total sales your organization achieves within the target customer base and establishing a competitive […]